Recursos
Fluxos de trabalho
Soluções
Recursos
Recursos
Recursos
Fluxos de trabalho
For charities, fundraisers and nonprofits

Explainer videos for nonprofits and charities

Make a nonprofit explainer video that shows donors exactly what their gift does. Paste your appeal, impact figures or a script, and Atlabs follows one beneficiary story in animated scenes, from the need to the change supporters made happen.

4,8/5 no G2
4,9/5 no Capterra
Start from your appeal text

Turn an appeal, impact figures or a script into a video

Make a nonprofit explainer video that shows donors exactly what their gift does. Paste your appeal, impact figures or a script, and Atlabs follows one beneficiary story in animated scenes, from the need to the change supporters made happen.

Ideia bruta

The need and the gift

Describe the need, the person you help and what a gift makes possible. The AI writes a short nonprofit explainer script around one story, splits it into scenes and builds the video.

A 60-second winter appeal for our food bank, showing how £25 fills a family's cupboard for a week. Warm and hopeful.

Mais popular

Your appeal points or impact figures

Paste the key lines of your appeal or the figures from your impact report. Atlabs keeps your wording and numbers exactly and gives each point a scene with the story.

Last winter: 12,400 parcels. 3 in 10 went to working families. £25 = a week of food. Give today. Thank you, volunteers.

Roteiro completo

A full appeal script

Already written and signed off the appeal? Upload it with scene headings and voiceover lines, and Atlabs turns every scene into an animated shot that follows it closely.

SCENE 1. An almost empty kitchen cupboard. A mum counts coins at the table. VO: "This winter, Sara had a choice."

Como funciona

From appeal to a finished nonprofit video in four steps

Cole sua ideia, história ou roteiro

Paste your appeal, impact figures or an approved script, and Atlabs turns the need, the gift and the change into scenes.

PASSO 1

Escolha um estilo e uma proporção

Choose a warm style, from gentle 2D to paper-cut or watercolour-like 3D, in 16:9 for your website and events or 9:16 for social appeals and stories.

PASSO 2

Fixe personagens, mundos e objetos

Lock your beneficiary characters, the places and your logo, so the appeal and every update tell one true story.

PASSO 3

Gere, refine e publique

Generate the video, refine any scene, then share it in appeals, donor emails, events and on social.

PASSO 4

Mais de 50.000 criadores & equipes · Sem necessidade de cartão de crédito
One story, from ask to thanks

Keep the same beneficiaries, places and details from the appeal to the thank-you

Donors give again when they see their gift land. Atlabs locks your beneficiary characters, the places and the details, so the appeal, the thank-you and the impact update all follow the same story and supporters see what changed because of them.

Consistência de personagem

Create a character once and Atlabs keeps the same face, outfit, colours and style in every scene and every video after it. Donors meet the same person in the appeal and in the update.

AI script to video — consistent character appearance in Scene 2 using Atlabs
Cena 2
Atlabs AI video generator — same character face and style locked in Scene 7
Cena 7
Script to video AI tool — character consistency maintained across Scene 20 by Atlabs
Cena 20
Atlabs AI video — consistent character in wide angle shot across scenes
Aberto
Atlabs script to video — character close-up with consistent face and clothing
Close
AI video generator — character consistency in aerial shot using Atlabs
aéreo

Consistência de cena

Lock a setting and it keeps the same layout, lighting and mood each time it returns, so the home, the centre or the shelter looks the same before and after the gift.

Consistência de objetos e adereços

Food parcels, kits, buildings and your logo look exactly the same in every scene, so supporters can see exactly what their donation provided.

Atlabs AI video — object and prop consistency locked from Scene 1
Cena 1
Atlabs AI filmmaking — consistent object across scenes, Scene 13 example
Cena 13
Script to video generator — same prop appearing identically in Scene 11
Cena 11
Casos de uso

Charity videos for appeals, thank-yous, impact reports, events and volunteer recruitment

Vídeos explicativos de produto e SaaS

Explain how to donate, set up a regular gift or fundraise online, step by step, so supporters can give in a few clicks without having to call your team.

Vídeos explicativos educacionais

Explain your cause, your services and how they help in plain language, so new supporters understand why it all matters.

Vídeos de marketing e redes sociais

Cut appeals and thank-yous into short clips for social, email and campaign days, all with the same characters.

Estilos visuais

Mais de 20 estilos. Um roteiro. Infinitas direções criativas.

O mesmo vídeo explicativo pode virar uma animação 3D limpa, um quadro branco desenhado à mão ou uma sequência divertida em paper-cut - só trocando o estilo. Escolha o que combina com o seu tema ou experimente à vontade.

Você também pode treinar seu próprio estilo personalizado na Atlabs - todo vídeo que você criar seguirá o visual único da sua marca.

10M+

Vídeos criados

50+

Estilos visuais para escolher

100%

Consistência de personagem de cena para cena

40+

Idiomas e opções de narração

10M+

Vídeos criados

100%

Consistência de personagem de cena para cena

50+

Estilos visuais para escolher

40+

Idiomas e opções de narração

10M+

Vídeos criados

50+

Estilos visuais para escolher

100%

Consistência de personagem de cena para cena

40+

Idiomas e opções de narração

Recursos

Everything charities need to make nonprofit explainer videos

AI that reads your script like a director

Atlabs reads your appeal script the way a director would. It shows the need with care, pauses on the moment a gift makes a difference and lands on the ask, choosing shots, lighting and pace for every line, with no film crew and no filming of the people you help.

CENA — ESCRITÓRIO, DIA. Um fundador encara uma planilha bagunçada. NARRAÇÃO: Tinha que existir um jeito melhor…

CENA — ESCRITÓRIO, DIA. Um fundador encara uma planilha bagunçada. NARRAÇÃO: Tinha que existir um jeito melhor…

A LEITURA DO DIRETOR

Plano geral de estabelecimento

Iluminação quente e focada

Aproximação lenta no fundador

Clima: frustração silenciosa

SEQUÊNCIA GERADA

Roteiro para vídeo com IA — plano geral de estabelecimento do escritório de um fundador gerado a partir do roteiro

01 · Estabelecimento

Roteiro para vídeo com IA — plano de aproximação do fundador analisando gráficos, gerado a partir da descrição da cena

02 · Fundador, aproximação

Roteiro para vídeo com IA — close da planilha bagunçada gerado a partir do roteiro escrito

03 · A planilha

Built-in AI script writer

Need an appeal fast? Give the AI the need, the person and what a gift does, and it writes a nonprofit explainer script, scene by scene, in warm, plain language. Edit any line to match your voice.

Translate your video to 40+ languages

Supporters in other countries? Translate the narration, dialogue and captions into 40+ languages, so every supporter gets the same appeal and thank-you in their language.

Background music that matches the mood

Atlabs adds gentle, royalty-free music that rises from the need to the hope a gift brings. Prefer your own campaign music? Upload your own track instead.

Auto lip-sync

When your beneficiary or volunteer characters speak on screen, their mouths move in time with the voice, so stories told in their words feel real.

Ultra-realistic narration

Choose a warm, sincere voice in 40+ languages and accents. Or upload a recording from a volunteer, beneficiary or your chief executive so supporters hear a real person.

Full scene-level editing control

New impact figures? Swap, regenerate, retime or restyle only the scenes with new numbers, and the rest of the nonprofit explainer video stays exactly as it was approved.

Built-in AI script writer

Need an appeal fast? Give the AI the need, the person and what a gift does, and it writes a nonprofit explainer script, scene by scene, in warm, plain language. Edit any line to match your voice.

Auto lip-sync

When your beneficiary or volunteer characters speak on screen, their mouths move in time with the voice, so stories told in their words feel real.

Translate your video to 40+ languages

Supporters in other countries? Translate the narration, dialogue and captions into 40+ languages, so every supporter gets the same appeal and thank-you in their language.

Ultra-realistic narration

Choose a warm, sincere voice in 40+ languages and accents. Or upload a recording from a volunteer, beneficiary or your chief executive so supporters hear a real person.

Background music that matches the mood

Atlabs adds gentle, royalty-free music that rises from the need to the hope a gift brings. Prefer your own campaign music? Upload your own track instead.

Full scene-level editing control

New impact figures? Swap, regenerate, retime or restyle only the scenes with new numbers, and the rest of the nonprofit explainer video stays exactly as it was approved.

Feito para

Built for charities and the people who fundraise

Fundraising Teams

Make appeals, regular giving asks and thank-you videos from one story, so donors see the same people and the difference their gift made.

Volunteer Coordinators

Explain volunteer roles, training and first shifts in friendly videos new volunteers can watch at home.

Charity Marketers

Create campaign videos for social, email and your website, all in one warm style that your supporters recognise.

Event Fundraisers

Promote runs, dinners and challenge events with short animated clips, then show the impact the event made afterwards.

Supporter Care Teams

Send thank-you and impact update videos to donors after every gift, so they feel part of the story and come back to give again next year.

Trustees and Boards

Share your strategy, results and plans in short videos for trustees, funders and partners before each board meeting.

Fundraising Teams

Make appeals, regular giving asks and thank-you videos from one story, so donors see the same people and the difference their gift made.

Supporter Care Teams

Send thank-you and impact update videos to donors after every gift, so they feel part of the story and come back to give again next year.

Event Fundraisers

Promote runs, dinners and challenge events with short animated clips, then show the impact the event made afterwards.

Charity Marketers

Create campaign videos for social, email and your website, all in one warm style that your supporters recognise.

Volunteer Coordinators

Explain volunteer roles, training and first shifts in friendly videos new volunteers can watch at home.

Trustees and Boards

Share your strategy, results and plans in short videos for trustees, funders and partners before each board meeting.

Fundraising Teams

Make appeals, regular giving asks and thank-you videos from one story, so donors see the same people and the difference their gift made.

Charity Marketers

Create campaign videos for social, email and your website, all in one warm style that your supporters recognise.

Supporter Care Teams

Send thank-you and impact update videos to donors after every gift, so they feel part of the story and come back to give again next year.

Volunteer Coordinators

Explain volunteer roles, training and first shifts in friendly videos new volunteers can watch at home.

Event Fundraisers

Promote runs, dinners and challenge events with short animated clips, then show the impact the event made afterwards.

Trustees and Boards

Share your strategy, results and plans in short videos for trustees, funders and partners before each board meeting.

TUTORIALS

Watch how charities make nonprofit explainers

Short guides that take your appeal or impact figures all the way to a finished animated explainer video.

Por que o Atlabs

Atlabs vs. todas as outras formas de criar vídeos explicativos animados

O que você precisa
Atlabs AI
Produção tradicional
Outras ferramentas de vídeo com IA

Tempo do roteiro ao vídeo

Minutos

De semanas a meses

Horas, mas inconsistente

Custo

A partir de $19

De US$ 10.000 a milhões

Varia

Gravação necessária

Não ✓

Equipe de produção completa

Não ✓

Consistência de personagens

Fixos em todas as cenas ✓

Controlada pela equipe de continuidade

Raramente suportada ✗

Consistência de locações

Fixos em todas as cenas ✓

Locações ou sets reais

Indisponível ✗

Consistência de objetos

Fixos em todas as cenas ✓

Objetos de cena geridos no set

Indisponível ✗

Suporte a formatos de roteiro

Ideia, história ou roteiro ✓

Roteiro completo obrigatório

Apenas prompt básico

Edição por cena

Controle total ✓

Refilmagens caras

Limitado

O que os criadores dizem

What charity teams say after making Atlabs nonprofit explainer videos

Our winter appeal followed one mum and her kitchen cupboard. In spring we sent the same family's thank-you video, and donors wrote back saying it was the first time they saw their gift land.

Head of Fundraising, Food Bank Charity, United Kingdom

We could never film the people we support for privacy reasons. The animated characters tell their real stories with dignity, and our social appeals are now shared far more widely than before.

Digital Manager, Homelessness Charity, UK

Our volunteer induction is now four short videos with the same team leader. New volunteers arrive for their first shift knowing exactly what to do.

Volunteer Lead, Hospice Charity, Ireland

Our winter appeal followed one mum and her kitchen cupboard. In spring we sent the same family's thank-you video, and donors wrote back saying it was the first time they saw their gift land.

Head of Fundraising, Food Bank Charity, United Kingdom

We could never film the people we support for privacy reasons. The animated characters tell their real stories with dignity, and our social appeals are now shared far more widely than before.

Digital Manager, Homelessness Charity, UK

Our volunteer induction is now four short videos with the same team leader. New volunteers arrive for their first shift knowing exactly what to do.

Volunteer Lead, Hospice Charity, Ireland

Our winter appeal followed one mum and her kitchen cupboard. In spring we sent the same family's thank-you video, and donors wrote back saying it was the first time they saw their gift land.

Head of Fundraising, Food Bank Charity, United Kingdom

We could never film the people we support for privacy reasons. The animated characters tell their real stories with dignity, and our social appeals are now shared far more widely than before.

Digital Manager, Homelessness Charity, UK

Our volunteer induction is now four short videos with the same team leader. New volunteers arrive for their first shift knowing exactly what to do.

Volunteer Lead, Hospice Charity, Ireland

Perguntas frequentes

Questions charities ask about making a nonprofit explainer video

How do I make a nonprofit explainer video?

Paste your appeal, impact figures or an approved script into Atlabs, choose a warm style and lock your beneficiary characters and places. Atlabs builds every scene with narration and music.

Can I tell real stories without filming people?

Yes. Atlabs animates the people and places in your story, so you can share real experiences with dignity and privacy. You choose every character, every line and how each scene looks.

How long should a charity appeal video be?

Most appeals work best at 30 to 90 seconds, with longer impact videos for your website and events. Atlabs makes every length from one script, with the same beneficiary story throughout.

Can I make the appeal and the thank-you together?

Yes. Lock your characters and places once, then make the appeal, the thank-you and the impact update from the same story, so donors see the same family before and after their gift.

Can I update the video with new impact figures?

Yes. Swap, regenerate, retime or restyle only the scenes with new numbers, and the rest of the video stays as approved. Each update for donors and trustees takes minutes, not a new shoot.

Is it free to start making charity videos?

Yes. Start free, with no credit card, no film crew and no animation skills. Join 50,000+ creators and teams and make your first nonprofit explainer video today, in just a few minutes.

Show every donor the difference their gift makes

Join 50,000+ creators and teams making nonprofit explainer videos with AI. Paste your appeal, lock your story and share it with supporters today.

Explore more animated video ideas

More ways teams and creators make animated videos with Atlabs.

Money & local business

Explainer videos for gyms and coaches

Make fitness and wellness business videos with AI: class promos, programme explainers and form tips with one recurring coach and your own studio.

Money & local business

Explainer videos for accountants and tax firms

Make accounting firm videos with AI: explain your services, onboarding and deadlines with one recurring client character and your office in every clip.

Money & local business

Explainer videos for small businesses

Make explainer videos for small businesses with AI: show your shop, service or product as an animated story, with your own mascot, voice and music.