For product, marketing and launch teams
Make a product launch video in minutes
Make a product launch video for every stage of launch week. Paste your announcement or launch brief, and Atlabs builds a teaser, the main launch film and short feature cut-downs, with your product and mascot looking the same in every one.
4,8/5 no G2
4,9/5 no Capterra
Start from your launch brief
Turn a launch brief, release notes or script into a launch film
Make a product launch video for every stage of launch week. Paste your announcement or launch brief, and Atlabs builds a teaser, the main launch film and short feature cut-downs, with your product and mascot looking the same in every one.
Ideia bruta
What you are launching
Describe the product or feature, who it is for and the date it goes live. The AI writes a launch script that builds anticipation, reveals the product and ends on a clear next step.
A 60-second launch video for our new budgeting feature, for existing users, upbeat, live on 3 March.
Mais popular
Your release notes or key messages
Paste the headline, the three features that matter most and your call to action. Atlabs keeps your messaging exactly as approved and gives every feature its own animated moment.
Headline: Budgets that plan themselves. Features: smart limits, shared goals, weekly recap. CTA: Update the app today.
Roteiro completo
A full launch film script
Signed off a launch script with scenes and voiceover? Upload it with headings, and Atlabs follows it shot by shot, from the slow reveal to the final product hero shot.
SCENE 1. Dark screen, a single light. VO: "Something new is coming." SCENE 2. The app glows to life.
Como funciona
From launch brief to finished product launch video in four steps
Cole sua ideia, história ou roteiro
Paste your launch brief, release notes or a full script, and Atlabs maps the reveal, the features and the call to action into scenes.
PASSO 1
Escolha um estilo e uma proporção
Pick a style that fits your brand, from sleek 3D to bold motion graphics, and export 16:9 for the launch page, 9:16 for stories and 1:1 for the feed.
PASSO 2
Fixe personagens, mundos e objetos
Lock your product, mascot and setting once, so the teaser, the launch film and every feature clip look like one launch.
PASSO 3
Gere, refine e publique
Generate the launch video, refine any scene, then cut short teasers and feature clips for launch week.
PASSO 4
Mais de 50.000 criadores & equipes · Sem necessidade de cartão de crédito
One launch, one consistent look
Keep your product and mascot identical in the teaser, the launch film and every cut-down
A launch is a week of videos, not one. Atlabs locks your product, characters and setting, so the teaser, the main film, the feature announcements and the follow-up posts all look like the same campaign and build on each other.
Consistência de personagem
Create a character once and Atlabs keeps the same face, outfit, colours and style in every scene and every video after it. Your mascot or hero user stays recognisable across the whole launch campaign.
Cena 2
Cena 7
Cena 20
Aberto
Close
aéreo
Consistência de cena
Lock a setting and it keeps the same layout, lighting and mood each time it returns, so every launch clip feels like part of one world rather than a set of separate edits.
Consistência de objetos e adereços
Your product, screens, icons and logo look exactly the same in every scene and every cut, so people know precisely what launched and recognise it the next time they see it.
Cena 1
Cena 13
Cena 11
Casos de uso
Launch videos for new products, feature announcements, release notes and launch week posts
Vídeos explicativos de produto e SaaS
Announce a new product or feature with a short film that shows the problem, the reveal and the result, then reuse it on your launch page, in-app and in email.
Vídeos explicativos educacionais
Walk existing users through what changed and how to use it, with a clear animated product announcement video for every release.
Vídeos de marketing e redes sociais
Cut teasers, countdowns and feature clips for socials and ads from one launch story, all with the same product and mascot.
Estilos visuais
Mais de 20 estilos. Um roteiro. Infinitas direções criativas.
O mesmo vídeo explicativo pode virar uma animação 3D limpa, um quadro branco desenhado à mão ou uma sequência divertida em paper-cut - só trocando o estilo. Escolha o que combina com o seu tema ou experimente à vontade.
Você também pode treinar seu próprio estilo personalizado na Atlabs - todo vídeo que você criar seguirá o visual único da sua marca.
Recursos
Everything you need to make a product launch video on time
AI that reads your script like a director
Atlabs reads your launch script the way a director would. It builds tension in the teaser, lands the reveal on the right beat and slows down on each feature, choosing shots, lighting and pace for every line, so the launch film feels produced without a studio or editing timeline.
A LEITURA DO DIRETOR
Plano geral de estabelecimento
Iluminação quente e focada
Aproximação lenta no fundador
Clima: frustração silenciosa
SEQUÊNCIA GERADA
01 · Estabelecimento
02 · Fundador, aproximação
03 · A planilha
Feito para
Built for every team behind a product launch
TUTORIALS
Watch how teams make product launch videos
Short guides that take your launch brief or release notes all the way to a finished animated video.
Por que o Atlabs
Atlabs vs. todas as outras formas de criar vídeos explicativos animados
O que você precisa
Atlabs AI
Tempo do roteiro ao vídeo
Minutos
Custo
A partir de $19
Gravação necessária
Não ✓
Consistência de personagens
Fixos em todas as cenas ✓
Consistência de locações
Fixos em todas as cenas ✓
Consistência de objetos
Fixos em todas as cenas ✓
Suporte a formatos de roteiro
Ideia, história ou roteiro ✓
Edição por cena
Controle total ✓
O que os criadores dizem
What launch teams say after shipping an Atlabs launch video
Perguntas frequentes
Questions teams ask about making a product launch video
How do I make a product launch video with AI?
Paste your launch brief, release notes or a script into Atlabs, pick a style and format, and lock your product and mascot. Atlabs builds every scene with narration and music, ready for launch day.
What should a product launch video include?
Strong launch videos open with the problem, reveal the product, show two or three key features and end with a clear call to action. Paste those points into Atlabs and each becomes its own scene.
How long should a product launch video be?
Main launch films often run 60 to 90 seconds, with 15 to 30 second teasers and feature clips around them. Atlabs makes every length from one script, with the same product and mascot.
Can I make a teaser and feature clips too?
Yes. Make the main launch film first, then reuse the same characters, product and style for teasers, countdowns and feature announcements, exported in 16:9, 9:16 or 1:1 for each channel.
Will my product look the same in every video?
Yes. Lock your product once, or upload your own product photo, and Atlabs keeps its shape, colours and logo identical in every scene and every launch video you make after it.
Is it free to start making a launch video?
Yes. Start free, with no credit card, no filming and no animation skills. Join 50,000+ creators and teams and make your first product launch video today, in just a few minutes.
Make launch day a video people actually watch
Join 50,000+ creators and teams making product launch videos with AI. Paste your launch brief, lock your product and ship every cut for launch week.
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