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For SaaS and software companies

A SaaS explainer video your team can update

Make a SaaS explainer video your team can update every time you ship. Paste your positioning or a script, and Atlabs turns it into an animated story with a user persona, clean UI moments, voiceover and music, ready for your site and sales deck.

4,8/5 no G2
4,9/5 no Capterra
Start from your positioning

Turn your positioning, release notes or a script into scenes

Make a SaaS explainer video your team can update every time you ship. Paste your positioning or a script, and Atlabs turns it into an animated story with a user persona, clean UI moments, voiceover and music, ready for your site and sales deck.

Ideia bruta

What your software does

Describe your product, your ideal customer and the workflow it replaces. The AI writes a SaaS explainer script that moves from pain to product to outcome and builds every scene.

Finance teams lose days reconciling invoices in spreadsheets. Our tool matches them automatically in minutes.

Mais popular

Your positioning doc or release notes

Paste your positioning statement, value props or the latest release notes. Atlabs keeps your exact wording and shows each point as a scene with your interface in it.

For: finance managers. Pain: month-end takes 6 days. Value: auto-matching, audit trail, Xero sync. Outcome: close books in 1 day.

Roteiro completo

A SaaS explainer script

Have a script from your product marketing team? Upload it with scene headings, UI notes and voiceover, and each scene becomes an animated shot that follows it word for word.

SCENE 1. Laptop, 40 open tabs. VO: "Month-end again." SCENE 2. One dashboard. Invoices match themselves.

Como funciona

From SaaS positioning to a finished explainer in four steps

Cole sua ideia, história ou roteiro

Paste your positioning, value props or a script, and Atlabs turns it into a pain, product and outcome story.

PASSO 1

Escolha um estilo e uma proporção

Choose a clean style for software, such as motion graphics, flat 2D or isometric 3D, in 16:9 for your site or 9:16 for LinkedIn and socials.

PASSO 2

Fixe personagens, mundos e objetos

Lock your user persona, office setting, dashboard and logo, so every scene and every future release video matches.

PASSO 3

Gere, refine e publique

Generate the explainer, update scenes whenever the product changes, and export it for your site and sales team.

PASSO 4

Mais de 50.000 criadores & equipes · Sem necessidade de cartão de crédito
Why SaaS teams pick Atlabs

Keep your user persona, workspace and dashboard identical across every release video

SaaS products change every sprint, but your explainers should still feel like one brand. Atlabs locks your persona, setting and interface elements, so new feature videos match your homepage explainer in look and style.

Consistência de personagem

Create a user persona once and Atlabs keeps the same face, outfit, colours and style in every scene and every release video. Viewers meet the same user each time you ship something new.

AI script to video — consistent character appearance in Scene 2 using Atlabs
Cena 2
Atlabs AI video generator — same character face and style locked in Scene 7
Cena 7
Script to video AI tool — character consistency maintained across Scene 20 by Atlabs
Cena 20
Atlabs AI video — consistent character in wide angle shot across scenes
Aberto
Atlabs script to video — character close-up with consistent face and clothing
Close
AI video generator — character consistency in aerial shot using Atlabs
aéreo

Consistência de cena

Lock an office or workspace and it keeps the same layout, lighting and mood each time it appears. Your persona always works in a place your audience recognises.

Consistência de objetos e adereços

Dashboards, devices, logos and icons look exactly the same each time they appear, so your interface feels familiar from one video to the next.

Atlabs AI video — object and prop consistency locked from Scene 1
Cena 1
Atlabs AI filmmaking — consistent object across scenes, Scene 13 example
Cena 13
Script to video generator — same prop appearing identically in Scene 11
Cena 11
Casos de uso

SaaS explainers for your homepage, in-product onboarding and launch campaigns

Vídeos explicativos de produto e SaaS

Make the B2B explainer video for your homepage: 60 to 90 seconds with a user persona, clear UI moments and an outcome buyers care about.

Vídeos explicativos educacionais

Help new users reach their first win faster with short animated walkthroughs for each of the key features in your software.

Vídeos de marketing e redes sociais

Turn release notes into launch videos, LinkedIn clips and paid social ads within hours of shipping a feature.

Estilos visuais

Mais de 20 estilos. Um roteiro. Infinitas direções criativas.

O mesmo vídeo explicativo pode virar uma animação 3D limpa, um quadro branco desenhado à mão ou uma sequência divertida em paper-cut - só trocando o estilo. Escolha o que combina com o seu tema ou experimente à vontade.

Você também pode treinar seu próprio estilo personalizado na Atlabs - todo vídeo que você criar seguirá o visual único da sua marca.

10M+

Vídeos criados

50+

Estilos visuais para escolher

100%

Consistência de personagem de cena para cena

40+

Idiomas e opções de narração

10M+

Vídeos criados

100%

Consistência de personagem de cena para cena

50+

Estilos visuais para escolher

40+

Idiomas e opções de narração

10M+

Vídeos criados

50+

Estilos visuais para escolher

100%

Consistência de personagem de cena para cena

40+

Idiomas e opções de narração

Recursos

Everything a SaaS team needs to explain its software

AI that reads your script like a director

Atlabs reads your SaaS script the way a director would. It frames the messy old workflow, cuts to your dashboard at the right moment and holds on the outcome, choosing shots, lighting and pace for every line, with no motion designer or editing timeline needed.

CENA — ESCRITÓRIO, DIA. Um fundador encara uma planilha bagunçada. NARRAÇÃO: Tinha que existir um jeito melhor…

CENA — ESCRITÓRIO, DIA. Um fundador encara uma planilha bagunçada. NARRAÇÃO: Tinha que existir um jeito melhor…

A LEITURA DO DIRETOR

Plano geral de estabelecimento

Iluminação quente e focada

Aproximação lenta no fundador

Clima: frustração silenciosa

SEQUÊNCIA GERADA

Roteiro para vídeo com IA — plano geral de estabelecimento do escritório de um fundador gerado a partir do roteiro

01 · Estabelecimento

Roteiro para vídeo com IA — plano de aproximação do fundador analisando gráficos, gerado a partir da descrição da cena

02 · Fundador, aproximação

Roteiro para vídeo com IA — close da planilha bagunçada gerado a partir do roteiro escrito

03 · A planilha

Built-in AI script writer

Shipping fast? Give the AI your feature, your user and the job it does, and it writes a scene-by-scene software explainer video script in minutes. Edit the lines until they match your product voice.

Translate your video to 40+ languages

Selling globally? Translate the narration, dialogue and captions into 40+ languages with the same scenes and timing, so every region gets the same SaaS explainer.

Background music that matches the mood

Atlabs adds royalty-free music matched to each video, steady for a walkthrough or energetic for a launch. Already have a brand track? Upload that instead.

Auto lip-sync

When your persona or a founder character talks on screen, their mouth moves in time with the voiceover, so customer stories and dialogue look natural.

Ultra-realistic narration

Pick a voice that fits your brand, clear, confident or friendly, in 40+ languages and accents. Or upload a recording from your founder or head of product instead.

Full scene-level editing control

UI changed in the last sprint? Swap, regenerate, retime or restyle only the scenes that show it, and the rest of your SaaS explainer stays exactly as it was before.

Built-in AI script writer

Shipping fast? Give the AI your feature, your user and the job it does, and it writes a scene-by-scene software explainer video script in minutes. Edit the lines until they match your product voice.

Auto lip-sync

When your persona or a founder character talks on screen, their mouth moves in time with the voiceover, so customer stories and dialogue look natural.

Translate your video to 40+ languages

Selling globally? Translate the narration, dialogue and captions into 40+ languages with the same scenes and timing, so every region gets the same SaaS explainer.

Ultra-realistic narration

Pick a voice that fits your brand, clear, confident or friendly, in 40+ languages and accents. Or upload a recording from your founder or head of product instead.

Background music that matches the mood

Atlabs adds royalty-free music matched to each video, steady for a walkthrough or energetic for a launch. Already have a brand track? Upload that instead.

Full scene-level editing control

UI changed in the last sprint? Swap, regenerate, retime or restyle only the scenes that show it, and the rest of your SaaS explainer stays exactly as it was before.

Feito para

Built for every team at a software company

SaaS Founders

Explain your product to your first 100 customers and your investors with a sharp video made in-house in a single afternoon.

Customer Success

Cut support tickets with short animated walkthroughs for each feature, linked right inside your app.

Product Marketers

Ship a launch video with every release, and keep your homepage explainer current as the product keeps evolving.

Developer Relations

Explain APIs, integrations and technical concepts with clear animated diagrams instead of long documentation pages.

Demand Gen Teams

Run video ads and LinkedIn campaigns with fresh SaaS explainers every single week, all in one consistent style that your buyers recognise.

Sales & Solutions

Send prospects a short explainer for their exact use case before the demo, so every sales call starts further ahead.

SaaS Founders

Explain your product to your first 100 customers and your investors with a sharp video made in-house in a single afternoon.

Demand Gen Teams

Run video ads and LinkedIn campaigns with fresh SaaS explainers every single week, all in one consistent style that your buyers recognise.

Developer Relations

Explain APIs, integrations and technical concepts with clear animated diagrams instead of long documentation pages.

Product Marketers

Ship a launch video with every release, and keep your homepage explainer current as the product keeps evolving.

Customer Success

Cut support tickets with short animated walkthroughs for each feature, linked right inside your app.

Sales & Solutions

Send prospects a short explainer for their exact use case before the demo, so every sales call starts further ahead.

SaaS Founders

Explain your product to your first 100 customers and your investors with a sharp video made in-house in a single afternoon.

Product Marketers

Ship a launch video with every release, and keep your homepage explainer current as the product keeps evolving.

Demand Gen Teams

Run video ads and LinkedIn campaigns with fresh SaaS explainers every single week, all in one consistent style that your buyers recognise.

Customer Success

Cut support tickets with short animated walkthroughs for each feature, linked right inside your app.

Developer Relations

Explain APIs, integrations and technical concepts with clear animated diagrams instead of long documentation pages.

Sales & Solutions

Send prospects a short explainer for their exact use case before the demo, so every sales call starts further ahead.

TUTORIALS

Watch how SaaS teams make explainer videos

Short guides that take your positioning or script to a finished animated SaaS explainer video.

Por que o Atlabs

Atlabs vs. todas as outras formas de criar vídeos explicativos animados

O que você precisa
Atlabs AI
Produção tradicional
Outras ferramentas de vídeo com IA

Tempo do roteiro ao vídeo

Minutos

De semanas a meses

Horas, mas inconsistente

Custo

A partir de $19

De US$ 10.000 a milhões

Varia

Gravação necessária

Não ✓

Equipe de produção completa

Não ✓

Consistência de personagens

Fixos em todas as cenas ✓

Controlada pela equipe de continuidade

Raramente suportada ✗

Consistência de locações

Fixos em todas as cenas ✓

Locações ou sets reais

Indisponível ✗

Consistência de objetos

Fixos em todas as cenas ✓

Objetos de cena geridos no set

Indisponível ✗

Suporte a formatos de roteiro

Ideia, história ou roteiro ✓

Roteiro completo obrigatório

Apenas prompt básico

Edição por cena

Controle total ✓

Refilmagens caras

Limitado

O que os criadores dizem

What SaaS teams say after making explainers with Atlabs

Our last agency explainer was out of date three months after launch. Now we edit the scenes that changed and republish the same day, so the homepage always shows the product we actually sell.

VP Marketing, B2B SaaS Platform, United Kingdom

We ship a feature video with every release now. Same persona, same dashboard look, and it takes our product marketer about an hour instead of a two-week agency brief. Our users notice the polish.

Head of Product Marketing, Fintech, US

I pasted our positioning doc and got a 75-second explainer with a clear story. We used it in our seed deck and on the site, and investors asked who made it.

Co-founder, Workflow SaaS, Canada

Our last agency explainer was out of date three months after launch. Now we edit the scenes that changed and republish the same day, so the homepage always shows the product we actually sell.

VP Marketing, B2B SaaS Platform, United Kingdom

We ship a feature video with every release now. Same persona, same dashboard look, and it takes our product marketer about an hour instead of a two-week agency brief. Our users notice the polish.

Head of Product Marketing, Fintech, US

I pasted our positioning doc and got a 75-second explainer with a clear story. We used it in our seed deck and on the site, and investors asked who made it.

Co-founder, Workflow SaaS, Canada

Our last agency explainer was out of date three months after launch. Now we edit the scenes that changed and republish the same day, so the homepage always shows the product we actually sell.

VP Marketing, B2B SaaS Platform, United Kingdom

We ship a feature video with every release now. Same persona, same dashboard look, and it takes our product marketer about an hour instead of a two-week agency brief. Our users notice the polish.

Head of Product Marketing, Fintech, US

I pasted our positioning doc and got a 75-second explainer with a clear story. We used it in our seed deck and on the site, and investors asked who made it.

Co-founder, Workflow SaaS, Canada

Perguntas frequentes

Questions SaaS teams ask about making explainer videos with AI

How do I make a SaaS explainer video with AI?

Paste your positioning, value props or a script into Atlabs, pick a style and format, and lock your persona and dashboard. Atlabs builds each scene with voiceover and music, ready to publish.

Can my dashboard and UI look consistent?

Yes. Lock your dashboard, devices, logo and icons as objects, and Atlabs shows them the same way in every scene and every future video, so your interface feels familiar to viewers.

Can I update the video when we ship new features?

Yes. Swap, regenerate, retime or restyle only the scenes that changed, or edit a line of narration. The rest of the explainer stays as it was, so it keeps pace with your releases.

How long should a SaaS explainer video be?

Most homepage SaaS explainers run 60 to 90 seconds, and feature videos can be shorter. With Atlabs you can make both, plus longer walkthroughs, from the same characters and style.

Do I need an agency for a SaaS explainer video?

No. Your product or marketing team can make a SaaS explainer in Atlabs from your positioning doc the same day, then export 16:9, 9:16 or 1:1 and update it with every release.

Is it free to start making SaaS explainers?

Yes. Start free, with no credit card, no camera and no animation skills. Join 50,000+ creators and teams and make your first SaaS explainer video today, in just a few minutes.

Your SaaS explainer can ship as fast as you do

Join 50,000+ creators and teams making SaaS explainer videos with AI. Paste your positioning, lock your persona and update the video with every release.

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