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For product, marketing and launch teams

Make a product launch video in minutes

Make a product launch video for every stage of launch week. Paste your announcement or launch brief, and Atlabs builds a teaser, the main launch film and short feature cut-downs, with your product and mascot looking the same in every one.

G2 评分 4.8/5
Capterra 评分 4.9/5
Start from your launch brief

Turn a launch brief, release notes or script into a launch film

Make a product launch video for every stage of launch week. Paste your announcement or launch brief, and Atlabs builds a teaser, the main launch film and short feature cut-downs, with your product and mascot looking the same in every one.

粗略的想法

What you are launching

Describe the product or feature, who it is for and the date it goes live. The AI writes a launch script that builds anticipation, reveals the product and ends on a clear next step.

A 60-second launch video for our new budgeting feature, for existing users, upbeat, live on 3 March.

最受欢迎

Your release notes or key messages

Paste the headline, the three features that matter most and your call to action. Atlabs keeps your messaging exactly as approved and gives every feature its own animated moment.

Headline: Budgets that plan themselves. Features: smart limits, shared goals, weekly recap. CTA: Update the app today.

完整脚本

A full launch film script

Signed off a launch script with scenes and voiceover? Upload it with headings, and Atlabs follows it shot by shot, from the slow reveal to the final product hero shot.

SCENE 1. Dark screen, a single light. VO: "Something new is coming." SCENE 2. The app glows to life.

工作原理

From launch brief to finished product launch video in four steps

粘贴你的想法、故事或脚本

Paste your launch brief, release notes or a full script, and Atlabs maps the reveal, the features and the call to action into scenes.

第 1 步

选择风格 & 宽高比

Pick a style that fits your brand, from sleek 3D to bold motion graphics, and export 16:9 for the launch page, 9:16 for stories and 1:1 for the feed.

第 2 步

锁定角色、世界和道具

Lock your product, mascot and setting once, so the teaser, the launch film and every feature clip look like one launch.

第 3 步

生成、优化并发布

Generate the launch video, refine any scene, then cut short teasers and feature clips for launch week.

第4步

50,000+ 创作者与团队 · 无需信用卡
One launch, one consistent look

Keep your product and mascot identical in the teaser, the launch film and every cut-down

A launch is a week of videos, not one. Atlabs locks your product, characters and setting, so the teaser, the main film, the feature announcements and the follow-up posts all look like the same campaign and build on each other.

角色一致性

Create a character once and Atlabs keeps the same face, outfit, colours and style in every scene and every video after it. Your mascot or hero user stays recognisable across the whole launch campaign.

AI script to video — consistent character appearance in Scene 2 using Atlabs
场景 2
Atlabs AI video generator — same character face and style locked in Scene 7
场景 7
Script to video AI tool — character consistency maintained across Scene 20 by Atlabs
场景 20
Atlabs AI video — consistent character in wide angle shot across scenes
广角
Atlabs script to video — character close-up with consistent face and clothing
特写
AI video generator — character consistency in aerial shot using Atlabs
航拍

场景一致性

Lock a setting and it keeps the same layout, lighting and mood each time it returns, so every launch clip feels like part of one world rather than a set of separate edits.

物体与道具一致性

Your product, screens, icons and logo look exactly the same in every scene and every cut, so people know precisely what launched and recognise it the next time they see it.

Atlabs AI video — object and prop consistency locked from Scene 1
场景 1
Atlabs AI filmmaking — consistent object across scenes, Scene 13 example
场景 13
Script to video generator — same prop appearing identically in Scene 11
场景 11
使用场景

Launch videos for new products, feature announcements, release notes and launch week posts

产品与SaaS讲解视频

Announce a new product or feature with a short film that shows the problem, the reveal and the result, then reuse it on your launch page, in-app and in email.

教育讲解视频

Walk existing users through what changed and how to use it, with a clear animated product announcement video for every release.

营销与社交视频

Cut teasers, countdowns and feature clips for socials and ads from one launch story, all with the same product and mascot.

视觉风格

20多种风格。一份脚本。无尽创意方向。

同一个讲解视频,只需更换风格,就能变成简洁的3D动画、手绘白板,或俏皮的剪纸序列。选择最适合你主题的风格,或自由尝试。

你还可以在 Atlabs 上训练你自己的定制风格 - 你制作的每个视频都符合你独特的品牌风格。

10M+

已创建视频

50+

可选视觉风格

100%

场景间角色一致性

40+

语言与旁白选项

10M+

已创建视频

100%

场景间角色一致性

50+

可选视觉风格

40+

语言与旁白选项

10M+

已创建视频

50+

可选视觉风格

100%

场景间角色一致性

40+

语言与旁白选项

功能

Everything you need to make a product launch video on time

AI that reads your script like a director

Atlabs reads your launch script the way a director would. It builds tension in the teaser, lands the reveal on the right beat and slows down on each feature, choosing shots, lighting and pace for every line, so the launch film feels produced without a studio or editing timeline.

场景 — 办公室,白天。一位创始人盯着一张杂乱的电子表格。旁白:一定有更好的办法…

场景 — 办公室,白天。一位创始人盯着一张杂乱的电子表格。旁白:一定有更好的办法…

导演的解读

宽幅建立镜头

温暖、专注的灯光

缓缓推向创始人

情绪:安静的沮丧

生成的序列

AI脚本生成视频 — 由剧本生成的创始人办公室全景定场镜头

01 · 建立镜头

AI脚本生成视频 — 由场景描述生成的创始人查看图表的推镜头

02 · 创始人,推镜头

AI脚本生成视频 — 由书面脚本生成的杂乱电子表格特写

03 · 电子表格

Built-in AI script writer

No script yet? Give the AI your product, your audience and the launch date, and it writes a launch script scene by scene, with a hook, a reveal and a call to action. Rewrite any line to match your voice.

Translate your video to 40+ languages

Launching in more than one market? Translate the narration, dialogue and captions into 40+ languages, so every region gets the same launch film on the same day.

Background music that matches the mood

Atlabs adds royalty-free music that builds to the reveal and suits your brand. Want your launch anthem or sonic logo? Upload your own track and the film is timed around it.

Auto lip-sync

When your mascot or a customer character speaks on screen, their mouth moves in time with the voice, so dialogue and testimonial moments in the launch feel natural.

Ultra-realistic narration

Choose an excited, confident or calm voice in 40+ languages and accents. Or upload your own recording so your founder or product lead announces the launch in their own voice.

Full scene-level editing control

Launch date moved or a feature renamed? Swap, regenerate, retime or restyle only the scenes that changed, and the rest of the launch video stays exactly as it was approved.

Built-in AI script writer

No script yet? Give the AI your product, your audience and the launch date, and it writes a launch script scene by scene, with a hook, a reveal and a call to action. Rewrite any line to match your voice.

Auto lip-sync

When your mascot or a customer character speaks on screen, their mouth moves in time with the voice, so dialogue and testimonial moments in the launch feel natural.

Translate your video to 40+ languages

Launching in more than one market? Translate the narration, dialogue and captions into 40+ languages, so every region gets the same launch film on the same day.

Ultra-realistic narration

Choose an excited, confident or calm voice in 40+ languages and accents. Or upload your own recording so your founder or product lead announces the launch in their own voice.

Background music that matches the mood

Atlabs adds royalty-free music that builds to the reveal and suits your brand. Want your launch anthem or sonic logo? Upload your own track and the film is timed around it.

Full scene-level editing control

Launch date moved or a feature renamed? Swap, regenerate, retime or restyle only the scenes that changed, and the rest of the launch video stays exactly as it was approved.

适合

Built for every team behind a product launch

Product Marketers

Ship a launch film, feature clips and an in-app announcement from one script, so every channel carries the same message on launch day.

App Developers

Announce new app features with vertical clips for stories, store listing promos and your own website.

Growth Teams

Turn each release into short videos for socials, ads and email that bring lapsed users back to try what is new.

PR and Comms Teams

Give press, partners and investors a clear launch video they can embed, post or share alongside the written announcement.

SaaS Product Teams

Show customers what changed in each release with a short animated product announcement video, instead of a long changelog nobody reads to the end.

Founders

Launch on Product Hunt, LinkedIn and your own site with a polished video made in an afternoon, without hiring an agency.

Product Marketers

Ship a launch film, feature clips and an in-app announcement from one script, so every channel carries the same message on launch day.

SaaS Product Teams

Show customers what changed in each release with a short animated product announcement video, instead of a long changelog nobody reads to the end.

PR and Comms Teams

Give press, partners and investors a clear launch video they can embed, post or share alongside the written announcement.

Growth Teams

Turn each release into short videos for socials, ads and email that bring lapsed users back to try what is new.

App Developers

Announce new app features with vertical clips for stories, store listing promos and your own website.

Founders

Launch on Product Hunt, LinkedIn and your own site with a polished video made in an afternoon, without hiring an agency.

Product Marketers

Ship a launch film, feature clips and an in-app announcement from one script, so every channel carries the same message on launch day.

Growth Teams

Turn each release into short videos for socials, ads and email that bring lapsed users back to try what is new.

SaaS Product Teams

Show customers what changed in each release with a short animated product announcement video, instead of a long changelog nobody reads to the end.

App Developers

Announce new app features with vertical clips for stories, store listing promos and your own website.

PR and Comms Teams

Give press, partners and investors a clear launch video they can embed, post or share alongside the written announcement.

Founders

Launch on Product Hunt, LinkedIn and your own site with a polished video made in an afternoon, without hiring an agency.

TUTORIALS

Watch how teams make product launch videos

Short guides that take your launch brief or release notes all the way to a finished animated video.

为什么选择 Atlabs

Atlabs 与其他所有制作动画讲解视频的方式对比

你需要什么
Atlabs AI
传统制作
其他AI视频工具

从脚本到视频的时间

几分钟

数周到数月

数小时,但不一致

费用

$19起

$10,000到数百万

不一定

是否需要拍摄

否 ✓

完整制作团队

否 ✓

角色一致性

所有场景锁定一致 ✓

由连续性团队把控

很少支持 ✗

场地一致性

所有场景锁定一致 ✓

真实场地或布景

不可用 ✗

物件一致性

所有场景锁定一致 ✓

道具在现场管理

不可用 ✗

脚本格式支持

想法、故事或脚本 ✓

需要完整脚本

仅支持基础提示词

场景级编辑

完全掌控 ✓

昂贵的重拍

有限

创作者怎么说

What launch teams say after shipping an Atlabs launch video

We made the teaser, the launch film and five feature clips from one script in two days. The mascot looked identical in all of them, and the campaign finally felt like one launch, not seven edits.

Head of Product Marketing, B2B SaaS Company, Ireland

Our launch date moved twice. Each time we changed one scene and re-exported every format in minutes, instead of going back to an agency for another round and losing a week of the plan.

Growth Lead, Consumer App, Australia

The release video now ships with every update. Customers watch a 40-second clip instead of reading release notes, and our feature adoption numbers clearly show it.

Product Manager, Fintech Startup, India

We made the teaser, the launch film and five feature clips from one script in two days. The mascot looked identical in all of them, and the campaign finally felt like one launch, not seven edits.

Head of Product Marketing, B2B SaaS Company, Ireland

Our launch date moved twice. Each time we changed one scene and re-exported every format in minutes, instead of going back to an agency for another round and losing a week of the plan.

Growth Lead, Consumer App, Australia

The release video now ships with every update. Customers watch a 40-second clip instead of reading release notes, and our feature adoption numbers clearly show it.

Product Manager, Fintech Startup, India

We made the teaser, the launch film and five feature clips from one script in two days. The mascot looked identical in all of them, and the campaign finally felt like one launch, not seven edits.

Head of Product Marketing, B2B SaaS Company, Ireland

Our launch date moved twice. Each time we changed one scene and re-exported every format in minutes, instead of going back to an agency for another round and losing a week of the plan.

Growth Lead, Consumer App, Australia

The release video now ships with every update. Customers watch a 40-second clip instead of reading release notes, and our feature adoption numbers clearly show it.

Product Manager, Fintech Startup, India

常见问题

Questions teams ask about making a product launch video

How do I make a product launch video with AI?

Paste your launch brief, release notes or a script into Atlabs, pick a style and format, and lock your product and mascot. Atlabs builds every scene with narration and music, ready for launch day.

What should a product launch video include?

Strong launch videos open with the problem, reveal the product, show two or three key features and end with a clear call to action. Paste those points into Atlabs and each becomes its own scene.

How long should a product launch video be?

Main launch films often run 60 to 90 seconds, with 15 to 30 second teasers and feature clips around them. Atlabs makes every length from one script, with the same product and mascot.

Can I make a teaser and feature clips too?

Yes. Make the main launch film first, then reuse the same characters, product and style for teasers, countdowns and feature announcements, exported in 16:9, 9:16 or 1:1 for each channel.

Will my product look the same in every video?

Yes. Lock your product once, or upload your own product photo, and Atlabs keeps its shape, colours and logo identical in every scene and every launch video you make after it.

Is it free to start making a launch video?

Yes. Start free, with no credit card, no filming and no animation skills. Join 50,000+ creators and teams and make your first product launch video today, in just a few minutes.

Make launch day a video people actually watch

Join 50,000+ creators and teams making product launch videos with AI. Paste your launch brief, lock your product and ship every cut for launch week.

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