For product, marketing and launch teams
Make a product launch video in minutes
Make a product launch video for every stage of launch week. Paste your announcement or launch brief, and Atlabs builds a teaser, the main launch film and short feature cut-downs, with your product and mascot looking the same in every one.
4.8/5 on G2
4,9/5 auf Capterra
Start from your launch brief
Turn a launch brief, release notes or script into a launch film
Make a product launch video for every stage of launch week. Paste your announcement or launch brief, and Atlabs builds a teaser, the main launch film and short feature cut-downs, with your product and mascot looking the same in every one.
Grobe Idee
What you are launching
Describe the product or feature, who it is for and the date it goes live. The AI writes a launch script that builds anticipation, reveals the product and ends on a clear next step.
A 60-second launch video for our new budgeting feature, for existing users, upbeat, live on 3 March.
Am beliebtesten
Your release notes or key messages
Paste the headline, the three features that matter most and your call to action. Atlabs keeps your messaging exactly as approved and gives every feature its own animated moment.
Headline: Budgets that plan themselves. Features: smart limits, shared goals, weekly recap. CTA: Update the app today.
Vollständiges Skript
A full launch film script
Signed off a launch script with scenes and voiceover? Upload it with headings, and Atlabs follows it shot by shot, from the slow reveal to the final product hero shot.
SCENE 1. Dark screen, a single light. VO: "Something new is coming." SCENE 2. The app glows to life.
So funktioniert's
From launch brief to finished product launch video in four steps
Füge deine Idee, Geschichte oder dein Skript ein
Paste your launch brief, release notes or a full script, and Atlabs maps the reveal, the features and the call to action into scenes.
SCHRITT 1
Stil & Seitenverhältnis wählen
Pick a style that fits your brand, from sleek 3D to bold motion graphics, and export 16:9 for the launch page, 9:16 for stories and 1:1 for the feed.
SCHRITT 2
Charaktere, Welten & Requisiten fixieren
Lock your product, mascot and setting once, so the teaser, the launch film and every feature clip look like one launch.
SCHRITT 3
Generieren, verfeinern und veröffentlichen
Generate the launch video, refine any scene, then cut short teasers and feature clips for launch week.
SCHRITT 4
Über 50.000 Creator und Teams · Keine Kreditkarte nötig
One launch, one consistent look
Keep your product and mascot identical in the teaser, the launch film and every cut-down
A launch is a week of videos, not one. Atlabs locks your product, characters and setting, so the teaser, the main film, the feature announcements and the follow-up posts all look like the same campaign and build on each other.
Konsistenz der Charaktere
Create a character once and Atlabs keeps the same face, outfit, colours and style in every scene and every video after it. Your mascot or hero user stays recognisable across the whole launch campaign.
Szene 2
Szene 7
Szene 20
Totale
Nah
Luftaufnahme
Szenenkonsistenz
Lock a setting and it keeps the same layout, lighting and mood each time it returns, so every launch clip feels like part of one world rather than a set of separate edits.
Konsistenz von Objekten und Requisiten
Your product, screens, icons and logo look exactly the same in every scene and every cut, so people know precisely what launched and recognise it the next time they see it.
Szene 1
Szene 13
Szene 11
Anwendungsfälle
Launch videos for new products, feature announcements, release notes and launch week posts
Produkt- & SaaS-Erklärvideos
Announce a new product or feature with a short film that shows the problem, the reveal and the result, then reuse it on your launch page, in-app and in email.
Lehrreiche Erklärvideos
Walk existing users through what changed and how to use it, with a clear animated product announcement video for every release.
Marketing- & Social-Videos
Cut teasers, countdowns and feature clips for socials and ads from one launch story, all with the same product and mascot.
Visuelle Stile
20+ Stile. Ein Skript. Endlose kreative Richtungen.
Dasselbe Erklärvideo kann eine saubere 3D-Animation, eine handgezeichnete Whiteboard-Version oder eine verspielte Paper-Cut-Sequenz werden – allein durch den Wechsel des Stils. Wähle den, der zu deinem Thema passt, oder experimentiere frei.
Du kannst bei Atlabs auch deinen eigenen Stil trainieren – jedes Video, das du erstellst, passt dann zum Look deiner Marke.
Funktionen
Everything you need to make a product launch video on time
AI that reads your script like a director
Atlabs reads your launch script the way a director would. It builds tension in the teaser, lands the reveal on the right beat and slows down on each feature, choosing shots, lighting and pace for every line, so the launch film feels produced without a studio or editing timeline.
DIE LESART DES REGISSEURS
Weite Establishing-Einstellung
Warmes, fokussiertes Licht
Langsame Annäherung an den Gründer
Stimmung: stille Frustration
GENERIERTE SEQUENZ
01 · Establishing
02 · Gründer, Annäherung
03 · Die Tabelle
Gemacht für
Built for every team behind a product launch
TUTORIALS
Watch how teams make product launch videos
Short guides that take your launch brief or release notes all the way to a finished animated video.
Warum Atlabs
Atlabs vs. jeder andere Weg, animierte Erklärvideos zu machen
Was du brauchst
Atlabs AI
Zeit vom Skript zum Video
Minuten
Kosten
Ab 19 $
Dreharbeiten nötig
No ✓
Charakterkonsistenz
In allen Szenen fixiert ✓
Konsistenz der Schauplätze
In allen Szenen fixiert ✓
Objektkonsistenz
In allen Szenen fixiert ✓
Unterstützte Skriptformate
Idee, Geschichte oder Skript ✓
Bearbeitung auf Szenenebene
Volle Kontrolle ✓
Das sagen Creator
What launch teams say after shipping an Atlabs launch video
FAQ
Questions teams ask about making a product launch video
How do I make a product launch video with AI?
Paste your launch brief, release notes or a script into Atlabs, pick a style and format, and lock your product and mascot. Atlabs builds every scene with narration and music, ready for launch day.
What should a product launch video include?
Strong launch videos open with the problem, reveal the product, show two or three key features and end with a clear call to action. Paste those points into Atlabs and each becomes its own scene.
How long should a product launch video be?
Main launch films often run 60 to 90 seconds, with 15 to 30 second teasers and feature clips around them. Atlabs makes every length from one script, with the same product and mascot.
Can I make a teaser and feature clips too?
Yes. Make the main launch film first, then reuse the same characters, product and style for teasers, countdowns and feature announcements, exported in 16:9, 9:16 or 1:1 for each channel.
Will my product look the same in every video?
Yes. Lock your product once, or upload your own product photo, and Atlabs keeps its shape, colours and logo identical in every scene and every launch video you make after it.
Is it free to start making a launch video?
Yes. Start free, with no credit card, no filming and no animation skills. Join 50,000+ creators and teams and make your first product launch video today, in just a few minutes.
Make launch day a video people actually watch
Join 50,000+ creators and teams making product launch videos with AI. Paste your launch brief, lock your product and ship every cut for launch week.
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