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For SaaS and software companies

A SaaS explainer video your team can update

Make a SaaS explainer video your team can update every time you ship. Paste your positioning or a script, and Atlabs turns it into an animated story with a user persona, clean UI moments, voiceover and music, ready for your site and sales deck.

4.8/5 on G2
4,9/5 auf Capterra
Start from your positioning

Turn your positioning, release notes or a script into scenes

Make a SaaS explainer video your team can update every time you ship. Paste your positioning or a script, and Atlabs turns it into an animated story with a user persona, clean UI moments, voiceover and music, ready for your site and sales deck.

Grobe Idee

What your software does

Describe your product, your ideal customer and the workflow it replaces. The AI writes a SaaS explainer script that moves from pain to product to outcome and builds every scene.

Finance teams lose days reconciling invoices in spreadsheets. Our tool matches them automatically in minutes.

Am beliebtesten

Your positioning doc or release notes

Paste your positioning statement, value props or the latest release notes. Atlabs keeps your exact wording and shows each point as a scene with your interface in it.

For: finance managers. Pain: month-end takes 6 days. Value: auto-matching, audit trail, Xero sync. Outcome: close books in 1 day.

Vollständiges Skript

A SaaS explainer script

Have a script from your product marketing team? Upload it with scene headings, UI notes and voiceover, and each scene becomes an animated shot that follows it word for word.

SCENE 1. Laptop, 40 open tabs. VO: "Month-end again." SCENE 2. One dashboard. Invoices match themselves.

So funktioniert's

From SaaS positioning to a finished explainer in four steps

Füge deine Idee, Geschichte oder dein Skript ein

Paste your positioning, value props or a script, and Atlabs turns it into a pain, product and outcome story.

SCHRITT 1

Stil & Seitenverhältnis wählen

Choose a clean style for software, such as motion graphics, flat 2D or isometric 3D, in 16:9 for your site or 9:16 for LinkedIn and socials.

SCHRITT 2

Charaktere, Welten & Requisiten fixieren

Lock your user persona, office setting, dashboard and logo, so every scene and every future release video matches.

SCHRITT 3

Generieren, verfeinern und veröffentlichen

Generate the explainer, update scenes whenever the product changes, and export it for your site and sales team.

SCHRITT 4

Über 50.000 Creator und Teams · Keine Kreditkarte nötig
Why SaaS teams pick Atlabs

Keep your user persona, workspace and dashboard identical across every release video

SaaS products change every sprint, but your explainers should still feel like one brand. Atlabs locks your persona, setting and interface elements, so new feature videos match your homepage explainer in look and style.

Konsistenz der Charaktere

Create a user persona once and Atlabs keeps the same face, outfit, colours and style in every scene and every release video. Viewers meet the same user each time you ship something new.

AI script to video — consistent character appearance in Scene 2 using Atlabs
Szene 2
Atlabs AI video generator — same character face and style locked in Scene 7
Szene 7
Script to video AI tool — character consistency maintained across Scene 20 by Atlabs
Szene 20
Atlabs AI video — consistent character in wide angle shot across scenes
Totale
Atlabs script to video — character close-up with consistent face and clothing
Nah
AI video generator — character consistency in aerial shot using Atlabs
Luftaufnahme

Szenenkonsistenz

Lock an office or workspace and it keeps the same layout, lighting and mood each time it appears. Your persona always works in a place your audience recognises.

Konsistenz von Objekten und Requisiten

Dashboards, devices, logos and icons look exactly the same each time they appear, so your interface feels familiar from one video to the next.

Atlabs AI video — object and prop consistency locked from Scene 1
Szene 1
Atlabs AI filmmaking — consistent object across scenes, Scene 13 example
Szene 13
Script to video generator — same prop appearing identically in Scene 11
Szene 11
Anwendungsfälle

SaaS explainers for your homepage, in-product onboarding and launch campaigns

Produkt- & SaaS-Erklärvideos

Make the B2B explainer video for your homepage: 60 to 90 seconds with a user persona, clear UI moments and an outcome buyers care about.

Lehrreiche Erklärvideos

Help new users reach their first win faster with short animated walkthroughs for each of the key features in your software.

Marketing- & Social-Videos

Turn release notes into launch videos, LinkedIn clips and paid social ads within hours of shipping a feature.

Visuelle Stile

20+ Stile. Ein Skript. Endlose kreative Richtungen.

Dasselbe Erklärvideo kann eine saubere 3D-Animation, eine handgezeichnete Whiteboard-Version oder eine verspielte Paper-Cut-Sequenz werden – allein durch den Wechsel des Stils. Wähle den, der zu deinem Thema passt, oder experimentiere frei.

Du kannst bei Atlabs auch deinen eigenen Stil trainieren – jedes Video, das du erstellst, passt dann zum Look deiner Marke.

10M+

Erstellte Videos

50+

Visuelle Stile zur Auswahl

100%

Charakterkonsistenz von Szene zu Szene

40+

Sprachen und Erzähloptionen

10M+

Erstellte Videos

100%

Charakterkonsistenz von Szene zu Szene

50+

Visuelle Stile zur Auswahl

40+

Sprachen und Erzähloptionen

10M+

Erstellte Videos

50+

Visuelle Stile zur Auswahl

100%

Charakterkonsistenz von Szene zu Szene

40+

Sprachen und Erzähloptionen

Funktionen

Everything a SaaS team needs to explain its software

AI that reads your script like a director

Atlabs reads your SaaS script the way a director would. It frames the messy old workflow, cuts to your dashboard at the right moment and holds on the outcome, choosing shots, lighting and pace for every line, with no motion designer or editing timeline needed.

SZENE — BÜRO, TAG. Ein Gründer starrt auf eine unübersichtliche Tabelle. VOICEOVER: Es musste einen besseren Weg geben…

SZENE — BÜRO, TAG. Ein Gründer starrt auf eine unübersichtliche Tabelle. VOICEOVER: Es musste einen besseren Weg geben…

DIE LESART DES REGISSEURS

Weite Establishing-Einstellung

Warmes, fokussiertes Licht

Langsame Annäherung an den Gründer

Stimmung: stille Frustration

GENERIERTE SEQUENZ

KI-Skript-zu-Video — weite Establishing-Shot-Einstellung vom Büro eines Gründers, aus einem Drehbuch generiert

01 · Establishing

KI-Skript-zu-Video — Annäherung an den Gründer beim Prüfen von Diagrammen, aus einer Szenenbeschreibung generiert

02 · Gründer, Annäherung

KI-Skript-zu-Video — Nahaufnahme der unübersichtlichen Tabelle, aus dem geschriebenen Skript generiert

03 · Die Tabelle

Built-in AI script writer

Shipping fast? Give the AI your feature, your user and the job it does, and it writes a scene-by-scene software explainer video script in minutes. Edit the lines until they match your product voice.

Translate your video to 40+ languages

Selling globally? Translate the narration, dialogue and captions into 40+ languages with the same scenes and timing, so every region gets the same SaaS explainer.

Background music that matches the mood

Atlabs adds royalty-free music matched to each video, steady for a walkthrough or energetic for a launch. Already have a brand track? Upload that instead.

Auto lip-sync

When your persona or a founder character talks on screen, their mouth moves in time with the voiceover, so customer stories and dialogue look natural.

Ultra-realistic narration

Pick a voice that fits your brand, clear, confident or friendly, in 40+ languages and accents. Or upload a recording from your founder or head of product instead.

Full scene-level editing control

UI changed in the last sprint? Swap, regenerate, retime or restyle only the scenes that show it, and the rest of your SaaS explainer stays exactly as it was before.

Built-in AI script writer

Shipping fast? Give the AI your feature, your user and the job it does, and it writes a scene-by-scene software explainer video script in minutes. Edit the lines until they match your product voice.

Auto lip-sync

When your persona or a founder character talks on screen, their mouth moves in time with the voiceover, so customer stories and dialogue look natural.

Translate your video to 40+ languages

Selling globally? Translate the narration, dialogue and captions into 40+ languages with the same scenes and timing, so every region gets the same SaaS explainer.

Ultra-realistic narration

Pick a voice that fits your brand, clear, confident or friendly, in 40+ languages and accents. Or upload a recording from your founder or head of product instead.

Background music that matches the mood

Atlabs adds royalty-free music matched to each video, steady for a walkthrough or energetic for a launch. Already have a brand track? Upload that instead.

Full scene-level editing control

UI changed in the last sprint? Swap, regenerate, retime or restyle only the scenes that show it, and the rest of your SaaS explainer stays exactly as it was before.

Gemacht für

Built for every team at a software company

SaaS Founders

Explain your product to your first 100 customers and your investors with a sharp video made in-house in a single afternoon.

Customer Success

Cut support tickets with short animated walkthroughs for each feature, linked right inside your app.

Product Marketers

Ship a launch video with every release, and keep your homepage explainer current as the product keeps evolving.

Developer Relations

Explain APIs, integrations and technical concepts with clear animated diagrams instead of long documentation pages.

Demand Gen Teams

Run video ads and LinkedIn campaigns with fresh SaaS explainers every single week, all in one consistent style that your buyers recognise.

Sales & Solutions

Send prospects a short explainer for their exact use case before the demo, so every sales call starts further ahead.

SaaS Founders

Explain your product to your first 100 customers and your investors with a sharp video made in-house in a single afternoon.

Demand Gen Teams

Run video ads and LinkedIn campaigns with fresh SaaS explainers every single week, all in one consistent style that your buyers recognise.

Developer Relations

Explain APIs, integrations and technical concepts with clear animated diagrams instead of long documentation pages.

Product Marketers

Ship a launch video with every release, and keep your homepage explainer current as the product keeps evolving.

Customer Success

Cut support tickets with short animated walkthroughs for each feature, linked right inside your app.

Sales & Solutions

Send prospects a short explainer for their exact use case before the demo, so every sales call starts further ahead.

SaaS Founders

Explain your product to your first 100 customers and your investors with a sharp video made in-house in a single afternoon.

Product Marketers

Ship a launch video with every release, and keep your homepage explainer current as the product keeps evolving.

Demand Gen Teams

Run video ads and LinkedIn campaigns with fresh SaaS explainers every single week, all in one consistent style that your buyers recognise.

Customer Success

Cut support tickets with short animated walkthroughs for each feature, linked right inside your app.

Developer Relations

Explain APIs, integrations and technical concepts with clear animated diagrams instead of long documentation pages.

Sales & Solutions

Send prospects a short explainer for their exact use case before the demo, so every sales call starts further ahead.

TUTORIALS

Watch how SaaS teams make explainer videos

Short guides that take your positioning or script to a finished animated SaaS explainer video.

Warum Atlabs

Atlabs vs. jeder andere Weg, animierte Erklärvideos zu machen

Was du brauchst
Atlabs AI
Klassische Produktion
Andere KI-Video-Tools

Zeit vom Skript zum Video

Minuten

Wochen bis Monate

Stunden, aber inkonsistent

Kosten

Ab 19 $

10.000 $ bis Millionen

Variiert

Dreharbeiten nötig

No ✓

Komplette Produktionscrew

No ✓

Charakterkonsistenz

In allen Szenen fixiert ✓

Gesteuert vom Continuity-Team

Selten unterstützt ✗

Konsistenz der Schauplätze

In allen Szenen fixiert ✓

Echte Locations oder Sets

Nicht verfügbar ✗

Objektkonsistenz

In allen Szenen fixiert ✓

Requisiten am Set verwaltet

Nicht verfügbar ✗

Unterstützte Skriptformate

Idee, Geschichte oder Skript ✓

Vollständiges Skript erforderlich

Nur einfacher Prompt

Bearbeitung auf Szenenebene

Volle Kontrolle ✓

Teure Nachdrehs

Eingeschränkt

Das sagen Creator

What SaaS teams say after making explainers with Atlabs

Our last agency explainer was out of date three months after launch. Now we edit the scenes that changed and republish the same day, so the homepage always shows the product we actually sell.

VP Marketing, B2B SaaS Platform, United Kingdom

We ship a feature video with every release now. Same persona, same dashboard look, and it takes our product marketer about an hour instead of a two-week agency brief. Our users notice the polish.

Head of Product Marketing, Fintech, US

I pasted our positioning doc and got a 75-second explainer with a clear story. We used it in our seed deck and on the site, and investors asked who made it.

Co-founder, Workflow SaaS, Canada

Our last agency explainer was out of date three months after launch. Now we edit the scenes that changed and republish the same day, so the homepage always shows the product we actually sell.

VP Marketing, B2B SaaS Platform, United Kingdom

We ship a feature video with every release now. Same persona, same dashboard look, and it takes our product marketer about an hour instead of a two-week agency brief. Our users notice the polish.

Head of Product Marketing, Fintech, US

I pasted our positioning doc and got a 75-second explainer with a clear story. We used it in our seed deck and on the site, and investors asked who made it.

Co-founder, Workflow SaaS, Canada

Our last agency explainer was out of date three months after launch. Now we edit the scenes that changed and republish the same day, so the homepage always shows the product we actually sell.

VP Marketing, B2B SaaS Platform, United Kingdom

We ship a feature video with every release now. Same persona, same dashboard look, and it takes our product marketer about an hour instead of a two-week agency brief. Our users notice the polish.

Head of Product Marketing, Fintech, US

I pasted our positioning doc and got a 75-second explainer with a clear story. We used it in our seed deck and on the site, and investors asked who made it.

Co-founder, Workflow SaaS, Canada

FAQ

Questions SaaS teams ask about making explainer videos with AI

How do I make a SaaS explainer video with AI?

Paste your positioning, value props or a script into Atlabs, pick a style and format, and lock your persona and dashboard. Atlabs builds each scene with voiceover and music, ready to publish.

Can my dashboard and UI look consistent?

Yes. Lock your dashboard, devices, logo and icons as objects, and Atlabs shows them the same way in every scene and every future video, so your interface feels familiar to viewers.

Can I update the video when we ship new features?

Yes. Swap, regenerate, retime or restyle only the scenes that changed, or edit a line of narration. The rest of the explainer stays as it was, so it keeps pace with your releases.

How long should a SaaS explainer video be?

Most homepage SaaS explainers run 60 to 90 seconds, and feature videos can be shorter. With Atlabs you can make both, plus longer walkthroughs, from the same characters and style.

Do I need an agency for a SaaS explainer video?

No. Your product or marketing team can make a SaaS explainer in Atlabs from your positioning doc the same day, then export 16:9, 9:16 or 1:1 and update it with every release.

Is it free to start making SaaS explainers?

Yes. Start free, with no credit card, no camera and no animation skills. Join 50,000+ creators and teams and make your first SaaS explainer video today, in just a few minutes.

Your SaaS explainer can ship as fast as you do

Join 50,000+ creators and teams making SaaS explainer videos with AI. Paste your positioning, lock your persona and update the video with every release.

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