Fonctionnalités
Workflows
Solutions
Ressources
Fonctionnalités
Ressources
Workflows
For marketing teams and growth leads

Explainer videos for marketing, made by AI

Make explainer videos for marketing without an agency brief or a long edit. Paste a product story, a campaign idea or a script, and get an on-brand marketing explainer video with your mascot, voiceover and music, ready for every channel.

4,8/5 sur G2
4,9/5 sur Capterra
Start from any campaign asset

Turn a brief, a blog post or a script into an explainer

Make explainer videos for marketing without an agency brief or a long edit. Paste a product story, a campaign idea or a script, and get an on-brand marketing explainer video with your mascot, voiceover and music, ready for every channel.

Idée brute

A one-line campaign idea

Write a few sentences about the product, the audience and the one thing you want them to remember. The AI writes the script, splits it into scenes and builds the video.

A 45-second explainer showing busy shop owners how our invoicing app gets them paid twice as fast.

Le plus populaire

Your talking points or landing copy

Paste the messaging doc, the landing page copy or the bullet points from your launch plan. Atlabs keeps your wording and matches each line to a visual.

Problem: teams lose leads in messy inboxes. Fix: one shared view. Proof: 30% faster replies. CTA: start your free trial today.

Script complet

A finished ad script

Already approved by brand and legal? Upload the script with scene headings and voiceover lines, and each scene becomes an animated shot that follows it word for word.

SCENE 1. Cluttered desk. VO: "Still chasing leads across five tabs?" SCENE 2. Dashboard lights up.

Comment ça marche

From marketing brief to finished explainer in four steps

Collez votre idée, votre histoire ou votre script

Paste a campaign idea, your talking points or a full script. Atlabs reads the message and maps it into clear scenes.

ÉTAPE 1

Choisissez un style et un format

Pick a style that suits your brand, from flat 2D to motion graphics or 3D, and choose 16:9 for your site or 9:16 for Reels and TikTok.

ÉTAPE 2

Verrouillez personnages, univers et accessoires

Lock your mascot, your office or product setting and your logo so every scene and every follow-up video stays on brand.

ÉTAPE 3

Générez, affinez et publiez

Generate the video, tweak any scene, swap the voice or music, then export for your site, ads and socials.

ÉTAPE 4

Plus de 50 000 créateurs & équipes · Aucune carte bancaire requise
Why marketers pick Atlabs

Keep your brand on model in every scene, every ad and every campaign you launch

Brand teams lose hours fixing characters that change face and products that change shape between shots. Atlabs locks your cast, settings and props once, so every explainer in a campaign looks like it came from the same studio.

Cohérence des personnages

Create a character once and Atlabs keeps the same face, outfit, colours and style in every scene and every video you make next. Your mascot or presenter always looks like themselves, from the first shot to the last.

AI script to video — consistent character appearance in Scene 2 using Atlabs
Scène 2
Atlabs AI video generator — same character face and style locked in Scene 7
Scène 7
Script to video AI tool — character consistency maintained across Scene 20 by Atlabs
Scène 20
Atlabs AI video — consistent character in wide angle shot across scenes
Plan large
Atlabs script to video — character close-up with consistent face and clothing
Gros plan
AI video generator — character consistency in aerial shot using Atlabs
plan aérien

Cohérence des scènes

Lock a setting and it keeps the same layout, lighting and mood each time it appears. Viewers always know where they are, even when a story jumps between scenes and videos.

Cohérence des objets et des accessoires

Products, devices, logos and icons look exactly the same every time they appear, so the details that matter to your message never drift or change shape.

Atlabs AI video — object and prop consistency locked from Scene 1
Scène 1
Atlabs AI filmmaking — consistent object across scenes, Scene 13 example
Scène 13
Script to video generator — same prop appearing identically in Scene 11
Scène 11
Cas d'usage

One tool for product explainers, lessons and campaign videos your whole team can make

Vidéos explicatives produit et SaaS

Show how your product works with a clear story, a steady mascot and real UI moments, so prospects get the value before they ever book a demo.

Vidéos explicatives pédagogiques

Turn webinars, guides and how-to posts into short animated lessons that teach customers and build trust in your brand.

Vidéos marketing et réseaux sociaux

Make launch teasers, paid social ads and landing page videos from one script, sized for every channel in minutes.

Styles visuels

Plus de 20 styles. Un script. Des directions créatives infinies.

Une même vidéo explicative peut devenir une animation 3D épurée, un tableau blanc dessiné à la main ou une séquence ludique en papier découpé, simplement en changeant de style. Choisissez celui qui convient à votre sujet ou expérimentez librement.

Vous pouvez aussi entraîner votre propre style sur Atlabs : chaque vidéo que vous créez reflète l'identité visuelle unique de votre marque.

10M+

Vidéos créées

50+

Styles visuels au choix

100%

Cohérence des personnages d'une scène à l'autre

40+

Langues et options de narration

10M+

Vidéos créées

100%

Cohérence des personnages d'une scène à l'autre

50+

Styles visuels au choix

40+

Langues et options de narration

10M+

Vidéos créées

50+

Styles visuels au choix

100%

Cohérence des personnages d'une scène à l'autre

40+

Langues et options de narration

Fonctionnalités

Everything a marketing team needs to ship video faster

AI that reads your script like a director

Atlabs reads your campaign script the way a director would. It picks the shots, the pacing and the lighting for each line, so a hook lands fast, a feature gets a close-up and the call to action has room to breathe, without a storyboard or an agency.

SCÈNE — BUREAU, JOUR. Un fondateur fixe un tableur en désordre. VOIX OFF : Il devait y avoir une meilleure façon de faire…

SCÈNE — BUREAU, JOUR. Un fondateur fixe un tableur en désordre. VOIX OFF : Il devait y avoir une meilleure façon de faire…

LA LECTURE DU RÉALISATEUR

Plan large d'ouverture

Éclairage chaleureux et concentré

Lent travelling avant sur le fondateur

Ambiance : frustration silencieuse

SÉQUENCE GÉNÉRÉE

Vidéo IA à partir d'un script : plan large d'établissement du bureau d'un fondateur, généré à partir d'un scénario

01 · Plan d'ouverture

Vidéo IA à partir d'un script : travelling avant sur le fondateur qui examine des graphiques, généré à partir d'une description de scène

02 · Fondateur, travelling avant

Vidéo IA à partir d'un script : gros plan sur le tableur en désordre, généré à partir du script écrit

03 · Le tableur

Built-in AI script writer

Short on time? Give the AI a product, an audience and a goal, and it writes a scene-by-scene script for a marketing explainer video, an ad or a launch. Edit the lines until they match your brand voice.

Translate your video to 40+ languages

Launching in new markets? Translate the narration, dialogue and captions into 40+ languages in a few clicks, with the same scenes and timing, so every region gets the same campaign.

Background music that matches the mood

Atlabs adds royalty-free music that fits each video, energetic for a launch or gentle for an onboarding guide. Prefer your brand sound? Upload your own track instead.

Auto lip-sync

When your mascot or presenter speaks, their mouth moves in time with the voiceover, so a talking brand character looks natural in ads, demos and social clips.

Ultra-realistic narration

Choose a voice that fits your brand, warm, upbeat or calm, in 40+ languages and many accents. Or upload your own recording from a founder, a spokesperson or your usual voice artist.

Full scene-level editing control

Stakeholder feedback on one shot? Swap, regenerate, retime or restyle that scene alone. The rest of your explainer stays exactly as it was, so review rounds take minutes, not days.

Built-in AI script writer

Short on time? Give the AI a product, an audience and a goal, and it writes a scene-by-scene script for a marketing explainer video, an ad or a launch. Edit the lines until they match your brand voice.

Auto lip-sync

When your mascot or presenter speaks, their mouth moves in time with the voiceover, so a talking brand character looks natural in ads, demos and social clips.

Translate your video to 40+ languages

Launching in new markets? Translate the narration, dialogue and captions into 40+ languages in a few clicks, with the same scenes and timing, so every region gets the same campaign.

Ultra-realistic narration

Choose a voice that fits your brand, warm, upbeat or calm, in 40+ languages and many accents. Or upload your own recording from a founder, a spokesperson or your usual voice artist.

Background music that matches the mood

Atlabs adds royalty-free music that fits each video, energetic for a launch or gentle for an onboarding guide. Prefer your brand sound? Upload your own track instead.

Full scene-level editing control

Stakeholder feedback on one shot? Swap, regenerate, retime or restyle that scene alone. The rest of your explainer stays exactly as it was, so review rounds take minutes, not days.

Conçu pour

Built for every marketer who needs video

Content Marketers

Turn blog posts, guides and webinars into short explainers that get shared, rank on YouTube and keep readers on the page for longer.

Social Media Managers

Make vertical clips for Reels, TikTok and Shorts with the same mascot, colours and style in every post.

Growth Teams

Test new hooks, offers and audiences every week with fresh ad variants made from one script, without waiting on a design queue.

Small Business Owners

Make a polished brand video for your website and socials yourself, with no studio, no crew and no editing software to learn.

Product Marketers

Explain new features, pricing changes and launches with clear animated stories that sales, support, partners and customers can all reuse.

Brand & Comms Teams

Keep every explainer on brand, with locked characters, colours and logos across campaigns, regions and languages.

Content Marketers

Turn blog posts, guides and webinars into short explainers that get shared, rank on YouTube and keep readers on the page for longer.

Product Marketers

Explain new features, pricing changes and launches with clear animated stories that sales, support, partners and customers can all reuse.

Small Business Owners

Make a polished brand video for your website and socials yourself, with no studio, no crew and no editing software to learn.

Growth Teams

Test new hooks, offers and audiences every week with fresh ad variants made from one script, without waiting on a design queue.

Social Media Managers

Make vertical clips for Reels, TikTok and Shorts with the same mascot, colours and style in every post.

Brand & Comms Teams

Keep every explainer on brand, with locked characters, colours and logos across campaigns, regions and languages.

Content Marketers

Turn blog posts, guides and webinars into short explainers that get shared, rank on YouTube and keep readers on the page for longer.

Growth Teams

Test new hooks, offers and audiences every week with fresh ad variants made from one script, without waiting on a design queue.

Product Marketers

Explain new features, pricing changes and launches with clear animated stories that sales, support, partners and customers can all reuse.

Social Media Managers

Make vertical clips for Reels, TikTok and Shorts with the same mascot, colours and style in every post.

Small Business Owners

Make a polished brand video for your website and socials yourself, with no studio, no crew and no editing software to learn.

Brand & Comms Teams

Keep every explainer on brand, with locked characters, colours and logos across campaigns, regions and languages.

TUTORIALS

Watch how marketers build explainer videos

Short guides that take you from a campaign idea to a finished animated explainer, step by step.

Pourquoi Atlabs

Atlabs face à toutes les autres façons de créer des vidéos explicatives animées

Ce dont vous avez besoin
Atlabs AI
Production traditionnelle
Autres outils de vidéo IA

Délai du script à la vidéo

Quelques minutes

De quelques semaines à quelques mois

Des heures, mais des résultats incohérents

Coût

À partir de 19 $

De 10 000 $ à plusieurs millions

Variable

Tournage nécessaire

Non ✓

Équipe de production complète

Non ✓

Cohérence des personnages

Verrouillés sur toutes les scènes ✓

Gérée par l'équipe de continuité

Rarement prise en charge ✗

Cohérence des lieux

Verrouillés sur toutes les scènes ✓

Lieux ou décors réels

Non disponible ✗

Cohérence des objets

Verrouillés sur toutes les scènes ✓

Accessoires gérés sur le plateau

Non disponible ✗

Formats de script pris en charge

Idée, histoire ou script ✓

Script complet requis

Simple prompt de base

Édition au niveau de la scène

Contrôle total ✓

Retournages coûteux

Limité

Ce que disent les créateurs

What marketing teams say after making their first explainers

We used to wait three weeks for an agency explainer. Now our team writes the script in the morning and posts the video by lunch, and the mascot looks the same in every single ad we run.

Head of Content Marketing, B2B Software Company, UK

We launched one feature video in six languages on the same day. The narration sounded natural in every market, and our regional teams stopped asking for their own versions. That alone saved us weeks of work.

Product Marketer, Fintech App, Germany

I tested five ad hooks in a week with the same character and style. Swapping one scene took a minute, so we could keep the winners and drop the rest without paying for a reshoot.

Growth Lead, DTC Skincare Brand, US

We used to wait three weeks for an agency explainer. Now our team writes the script in the morning and posts the video by lunch, and the mascot looks the same in every single ad we run.

Head of Content Marketing, B2B Software Company, UK

We launched one feature video in six languages on the same day. The narration sounded natural in every market, and our regional teams stopped asking for their own versions. That alone saved us weeks of work.

Product Marketer, Fintech App, Germany

I tested five ad hooks in a week with the same character and style. Swapping one scene took a minute, so we could keep the winners and drop the rest without paying for a reshoot.

Growth Lead, DTC Skincare Brand, US

We used to wait three weeks for an agency explainer. Now our team writes the script in the morning and posts the video by lunch, and the mascot looks the same in every single ad we run.

Head of Content Marketing, B2B Software Company, UK

We launched one feature video in six languages on the same day. The narration sounded natural in every market, and our regional teams stopped asking for their own versions. That alone saved us weeks of work.

Product Marketer, Fintech App, Germany

I tested five ad hooks in a week with the same character and style. Swapping one scene took a minute, so we could keep the winners and drop the rest without paying for a reshoot.

Growth Lead, DTC Skincare Brand, US

FAQ

Questions marketers ask about making explainer videos with AI

How do I make explainer videos for marketing?

Paste a campaign idea, your talking points or a full script into Atlabs, pick a style and a format, and lock your characters. Atlabs builds every scene with voiceover and music, ready to share.

Will my mascot look the same in every video?

Yes. Create your mascot once and Atlabs keeps the same face, outfit and colours in every scene and every new video, so your brand character stays on model across a whole campaign.

How long should a marketing explainer video be?

Most marketing explainers work best at 60 to 90 seconds for a homepage and 15 to 30 seconds for social ads. With Atlabs you can make every length from the same script, mascot and style.

Can I make versions for Reels, TikTok and YouTube?

Yes. Export the same explainer in 16:9 for YouTube and your website, 9:16 for Reels, TikTok and Shorts, or 1:1 for feeds. One script covers every channel in your campaign plan.

Can I change one scene after review?

Yes. Swap, regenerate, retime or restyle a single scene, change a line of narration or the music, and the rest of the video stays as it was. Feedback rounds take minutes, not days.

Is it free to start making marketing explainers?

Yes. Start free, with no credit card, no camera and no animation skills. Join 50,000+ creators and teams and make your first marketing explainer today, in just a few minutes.

Your next campaign explainer is a script away

Join 50,000+ creators and teams making on-brand animated explainers with AI. Paste your message, lock your mascot and publish to every channel today.

Explore more animated video ideas

More ways teams and creators make animated videos with Atlabs.

Business & workplace

Explainer videos for agencies, made with AI

Make explainer videos for agencies with AI: lock each client's characters and props, add voiceover in 40+ languages and deliver more each month.

Business & workplace

HR training videos for L&D teams, made with AI

Make HR training videos in minutes with AI: animated scenarios, the same characters across every module and narration in 40+ languages for all staff.

Business & workplace

PowerPoint to video, rebuilt as animation

Turn a PowerPoint to video in minutes with AI: paste your slide notes and each slide becomes an animated scene with narration, music and characters.