Features
Customers
Resources
Features
Customers
Resources
The #1
Pictory
alternative

Pictory vs Atlabs: Which is better?

Pictory is great if you already have footage and need to edit it. Atlabs is for when you have an idea but no footage. Atlabs generates the video for you. The "AI" in Pictory is an add-on; in Atlabs, it's the core engine.

4.8/5 on G2
4.9/5 on Capterra
Loved by 50k+ Brands, Agencies & Creators Globally
Loved by 50k+ Brands, Agencies & Creators Globally
Loved by 50k+ Brands, Agencies & Creators Globally

Atlabs vs.

Pictory

Feature Comparison
Features

Pictory

Pictory

Pictory

Platform Type

End-to-End Video Production Studio

End-to-End Video Production Studio

Video Editor

Video Editor

Starting Assets

Idea or text script

Idea or text script

Requires Video Uploads

Requires Video Uploads

Creation mode

Specialized AI Agents (Product Ads, Script to Video, Animation, Microdrama, etc.)

Specialized AI Agents (Product Ads, Script to Video, Animation, Microdrama, etc.)

None

None

Role of AI

The Creator (Visuals, Sound, Motion)

The Creator (Visuals, Sound, Motion)

The Assistant (Subtitles, Eye Contact)

The Assistant (Subtitles, Eye Contact)

Custom AI actors

Unlimited Trainable Characters (Consistent across scenes)

Stock Avatars

Stock Avatars

Creative Range

Infinite (Realistic, Anime, Film, 3D, etc.)

Infinite (Realistic, Anime, Film, 3D, etc.)

None

None

AI Model access

All top AI models (Flux; Nano Banana Pro; Seedream; Qwen; Veo; Kling; Wan; Hunyuan; Runway; Omnihuman)

All top AI models (Flux; Nano Banana Pro; Seedream; Qwen; Veo; Kling; Wan; Hunyuan; Runway; Omnihuman)

Asset Only (Uses models like Veo/Nano only for B-roll/clips)

Asset Only (Uses models like Veo/Nano only for B-roll/clips)

Editing Granularity

100% Control (Characters, Visuals, Audio)

100% Control (Characters, Visuals, Audio)

Timeline Editing on Uploaded Assets

Timeline Editing on Uploaded Assets

Est. Production Time

~5-10 Minutes

~5-10 Minutes

~3-4 Hours (Manual Edit)

~3-4 Hours (Manual Edit)

Price Value

Includes Asset Generation Cost

Includes Asset Generation Cost


Subscription is for Tools Only

Subscription is for Tools Only

Use Case

Script-to-Finished Video

Script-to-Finished Video


Polishing Raw Footage

Polishing Raw Footage

24/7 Support

Yes

Yes

No

No

Pricing Comparison
Pricing

Pictory

Pictory

Pictory

Free Trial

Yes

Yes

Yes

Pricing

Starts $15/month

Starts $25/month

Starts $25/month

Done for you Creative Service

Yes

No

Enterprise customizations

Yes

Limited

Limited

Top-up Credits

Yes

No

No

From Idea to Video in Minutes

How AI Video creation works

1

Start with an idea

Drop in a script, prompt, product brief, or just a rough concept. Atlabs understands intent and builds the video structure for you.

2

Customize your video

Fine-tune scenes, visuals, motion, characters, voice, and music at the frame level, with AI agents handling the heavy lifting.

3

Export and share

Render ready-to-ship final videos, from ads and social to explainers and long-form content, and publish anywhere.

Results speak for themselves

Results speak for themselves

Got Questions?

What is the main difference between Atlabs AI and Pictory?

Can Atlabs AI generate full videos without uploads?

What is Pictory best used for?

Which platform offers deeper creative control?

Does Atlabs AI support long-form storytelling?

Does Pictory rely on stock footage?

Which tool is better for brand films?

Is Pictory good for content repurposing?

Which tool is faster for full video creation?

Is Atlabs AI a strong alternative to Pictory?

What is the main difference between Atlabs AI and Pictory?

Can Atlabs AI generate full videos without uploads?

What is Pictory best used for?

Which platform offers deeper creative control?

Does Atlabs AI support long-form storytelling?

Does Pictory rely on stock footage?

Which tool is better for brand films?

Is Pictory good for content repurposing?

Which tool is faster for full video creation?

Is Atlabs AI a strong alternative to Pictory?

What is the main difference between Atlabs AI and Pictory?

Can Atlabs AI generate full videos without uploads?

What is Pictory best used for?

Which platform offers deeper creative control?

Does Atlabs AI support long-form storytelling?

Does Pictory rely on stock footage?

Which tool is better for brand films?

Is Pictory good for content repurposing?

Which tool is faster for full video creation?

Is Atlabs AI a strong alternative to Pictory?

Features That Bring Your Stories to Life

AI Script Writer

Input a few words or import existing content. Select your video goals - get your script instantly.

AI Visuals

Our advanced algorithms generate AI imagery always in the context and narrative of your story.

Ultra-realistic Voiceovers

Captivate your audience and intensify the emotional impact with the best AI voiceovers.

Trendy Captions

Choose from a wide variety of captions templates to boost views, engagement, and retention.

Background Music

Immerse your audience through sound. AI adds the right music and effects to any video.

B-rolls & Motion Graphics

Add motion graphics & assets that supplement your main video in one-click.

AI Brand Model

AI learns your business, industry, target audience, and more - to create personalised videos.

One-click Localisation

Looking to tap multiple geographies? Export the same video to 40+ languages in 1 click.

Features That Bring Your Stories to Life

AI Script Writer

Input a few words or import existing content. Select your video goals - get your script instantly.

AI Visuals

Our advanced algorithms generate AI imagery always in the context and narrative of your story.

Ultra-realistic Voiceovers

Captivate your audience and intensify the emotional impact with the best AI voiceovers.

Trendy Captions

Choose from a wide variety of captions templates to boost views, engagement, and retention.

Background Music

Immerse your audience through sound. AI adds the right music and effects to any video.

B-rolls & Motion Graphics

Add motion graphics & assets that supplement your main video in one-click.

AI Director

Automatically add transitions & on-brand effects to keep your video engaging.

One-click Localisation

Looking to tap multiple geographies? Export the same video to 40+ languages in 1 click.

Features That Bring Your Stories to Life

AI Script Writer

Input a few words or import existing content. Select your video goals - get your script instantly.

AI Visuals

Our advanced algorithms generate AI imagery always in the context and narrative of your story.

Ultra-realistic Voiceovers

Captivate your audience and intensify the emotional impact with the best AI voiceovers.

Trendy Captions

Choose from a wide variety of captions templates to boost views, engagement, and retention.

Background Music

Immerse your audience through sound. AI adds the right music and effects to any video.

B-rolls & Motion Graphics

Add motion graphics & assets that supplement your main video in one-click.

AI Director

Automatically add transitions & on-brand effects to keep your video engaging.

One-click Localisation

Looking to tap multiple geographies? Export the same video to 40+ languages in 1 click.

Ready to create something amazing?

Make your video in seconds.

Join thousands of creators who've upgraded from clip-based tools to full video production with Atlabs.

Ready to create something amazing?

Make your video in seconds.

Join thousands of creators who've upgraded from clip-based tools to full video production with Atlabs.

Ready to create something amazing?

Make your video in seconds.

Join thousands of creators who've upgraded from clip-based tools to full video production with Atlabs.