For councils, agencies and public services
Make a government explainer video with AI
Make a government explainer video that walks residents through a public service, step by step. Atlabs follows one resident character through each service, with your forms, buildings and signs the same in every video and every language.
4.8/5 on G2
4.9/5 on Capterra
Start from one public service
Turn a service, your guidance page or a script into a video
Make a government explainer video that walks residents through a public service, step by step. Atlabs follows one resident character through each service, with your forms, buildings and signs the same in every video and every language.
Rough Idea
A public service in a line
Name the service, who it is for and the steps involved. The AI drafts an explainer script, splits it into scenes with your resident character and builds a video for sign-off.
How to apply for a resident parking permit online, 90 seconds, plain English, our resident Sam on their street.
Most Popular
Your guidance page or service steps
Paste the text from your guidance page or the steps residents follow. Atlabs keeps your approved wording and gives each step its own scene with your forms and signs.
Check your street is in a zone. Have your proof of address ready. Apply online. Your permit is digital. Renew yearly.
Full Script
An approved service script
Upload a script with scene headings and voiceover lines that your communications team has signed off. Atlabs animates every scene exactly as written, in order.
SCENE 1. Sam reads a zone sign outside their front door. VO: "First, check your street's zone."
How It Works
From public service to a finished explainer video in four steps
Paste your idea, outline, or script
Paste a service name, your guidance page or an approved script, and Atlabs turns each step into a clear scene.
STEP 1
Choose a visual style & aspect ratio
Choose a clear, accessible style, like flat 2D, motion graphics or soft 3D, in 16:9 for your website and screens or 9:16 for social media.
STEP 2
Lock characters, scenes, & props
Lock your resident character, your buildings and service centres and your forms, signs and logo, so every video matches.
STEP 3
Generate, refine, and publish
Generate the explainer, get it signed off, then share it on your website, social channels and service centre screens.
STEP 4
50,000+ creators & teams · No credit card required
One resident, every service
Keep the same resident, buildings and forms in every government explainer video
Residents trust services that look familiar. Atlabs locks your resident character, your town hall and service centres and your forms and signs, so the parking video, the recycling video and the council tax video look like one organisation.
Character consistency
Create a character once and Atlabs keeps the same face, outfit, colours and style in every scene and every video after it. Your resident character shows each service from a resident's point of view.
Pose 1
Pose 2
Pose 3
Scene 1
Scene 2
Scene 3
Scene consistency
Lock a setting and it keeps the same layout, lighting and mood each time it returns, so the town hall, the library or the service centre looks the same each time.
Object and prop consistency
Forms, letters, signs, bins and your logo look the same in every scene, so residents recognise the real thing when it arrives through their door.
View 1
View 2
View 3
Use Cases
Government explainer videos for council services, agencies, campaigns and digital services
Product & SaaS Explainers
Show residents how to use your online portal, app or booking system, step by step, so they apply, pay or report a problem online without needing to call.
Educational Explainers
Explain how a public service works step by step, from who can use it to what happens next, with one resident throughout.
Marketing & Social Videos
Share short service updates and reminders on social media, with your resident character and logo in every clip.
Visual Styles
20+ styles. One script. Endless creative directions.
The same explainer can become a clean 3D animation, a hand-drawn whiteboard, or a playful paper-cut sequence - just by changing the style. Pick the one that fits your topic or experiment freely.
You can also train your own custom style on Atlabs - every video you make matches your unique brand look.
Features
Everything a public service team needs to make explainer videos
AI that reads your script like a director
Atlabs reads your script like a director would. It follows the resident from the first question to the final step, shows the form or the sign when you mention it and ends on where to get help, choosing shots and pace, so a government explainer video makes a service simple.
THE DIRECTOR’S READ
Wide establishing shot
Warm, focused lighting
Slow push-in on the founder
Mood: quiet frustration
GENERATED SEQUENCE
01 · Establishing
02 · Founder, push-in
03 · The spreadsheet
Made For
Built for the teams that serve the public
TUTORIALS
Watch how government explainer videos are made
Short guides that take a public service or your guidance page all the way to a finished explainer video.
Why Atlabs
Atlabs vs. every other way to make animated explainer videos
What you need
Atlabs AI
Time from script to video
Minutes
Cost
From $19
Filming required
No ✓
Character consistency
Locked across all scenes ✓
Location consistency
Locked across all scenes ✓
Object consistency
Locked across all scenes ✓
Script format support
Idea, story, or script ✓
Scene-level editing
Full control ✓
What Creators Say
What public service teams say after making their Atlabs videos
FAQ
Questions teams ask about making a government explainer video
How do I make a government explainer video with AI?
Paste a service name, your guidance page or an approved script, choose an accessible style and lock your resident character. Atlabs builds every scene with voice and music, ready for sign-off.
Can we keep our approved wording?
Yes. Upload a full script or paste your guidance page and Atlabs keeps every word as written. It adds the visuals, voice and music around the wording your team signed off.
Can our forms and signs look like the real ones?
Yes. Lock your forms, letters, signs and logo once and Atlabs keeps them the same in every scene and every video, so residents recognise the real thing when it arrives.
Can residents watch in their own language?
Yes. Translate narration, dialogue and captions into 40+ languages from one master, with natural voices and the same scenes, so every resident gets the same government explainer.
How do we update a video when a service changes?
Edit only the scene that changed. Swap, regenerate, retime or restyle it and the rest stays as it was signed off, so the updated video goes live the same day.
Is it free to start making videos?
Yes. Start free with no credit card, no film crew and no animation skills. Join 50,000+ creators and teams and make your first government explainer video today.
Make your next public service easy to follow
Join 50,000+ creators and teams making government explainer videos with AI. Paste your guidance page, lock your resident character and share it today.
Explore more animated video ideas
More ways teams and creators make animated videos with Atlabs.
Learning & knowledge
Make a civics explainer video with AI
Make a civics explainer video with AI: one neutral guide and the same chamber, ballot box and maps, from how laws are made to how elections work.
Christian
Make a church explainer video with AI
Make a church explainer video with AI: turn a few notes or a script into animated scenes with the same guide, setting and symbols in every video.
Learning & knowledge
The AI explainer video maker for teachers
Make animated explainer videos for your classes with AI: one class mascot, one classroom and one style that every teacher in your school can reuse.