For insurers, brokers and insurance agents
Explainer videos for insurance companies
Make an insurance explainer video that turns policy wording into everyday stories. Paste a product summary or a script, and Atlabs shows one recurring policyholder, their home and car, and what happens at each step of cover and claims.
4.8/5 on G2
4.9/5 on Capterra
Start from your product summary
Turn a policy summary, a claims guide or a script into a video
Make an insurance explainer video that turns policy wording into everyday stories. Paste a product summary or a script, and Atlabs shows one recurring policyholder, their home and car, and what happens at each step of cover and claims.
Rough Idea
The cover you want to explain
Name the product, the customer and an everyday situation. The AI writes a plain-language insurance explainer script around one policyholder, splits it into scenes and builds it.
A 2-minute video explaining what home contents insurance covers, for renters, using a burst pipe example.
Most Popular
Your product points or claims steps
Paste the key points from your product summary or claims guide. Atlabs keeps your approved wording exactly and gives each point a scene with the policyholder and their home.
Claim in 4 steps: keep everyone safe, take photos, report online or by phone, we arrange the repair. Keep receipts.
Full Script
An approved insurance script
Compliance already signed off the script? Upload it with scene headings and voiceover lines, and Atlabs turns every scene into an animated shot that follows it word for word.
SCENE 1. Water drips through a ceiling onto a sofa. Mia grabs her phone. VO: "First, keep everyone safe."
How It Works
From policy summary to a finished insurance video in four steps
Paste your idea, outline, or script
Paste a product summary, claims guide or approved script, and Atlabs turns each point into a short, everyday scene.
STEP 1
Choose a visual style & aspect ratio
Choose a reassuring style, from friendly 2D to clean motion graphics or 3D, in 16:9 for your website and portal or 9:16 for social and messaging.
STEP 2
Lock characters, scenes, & props
Lock your policyholder, their home, car or business and the documents they see, so every product video connects.
STEP 3
Generate, refine, and publish
Generate the video, refine any scene, then add it to product pages, renewal emails and your claims portal.
STEP 4
50,000+ creators & teams · No credit card required
One policyholder, every product
Keep the same policyholder, home and documents in every insurance video you publish
Insurance makes sense when people see someone like them using it. Atlabs locks your policyholder, their home or car and your documents, so the product video, the renewal reminder and the claims guide all tell one clear and reassuring story.
Character consistency
Create a character once and Atlabs keeps the same face, outfit, colours and style in every scene and every video after it. Customers follow the same policyholder through cover, renewal and claims.
Pose 1
Pose 2
Pose 3
Scene 1
Scene 2
Scene 3
Scene consistency
Lock a setting and it keeps the same layout, lighting and mood each time it returns, so the home, the car or the shop looks the same before and after the claim.
Object and prop consistency
Policy documents, cards, apps, vehicles and your logo look exactly the same in every scene, so customers recognise each document when they receive it for real.
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Use Cases
Insurance videos for product pages, claims guides, renewals, broker training and onboarding
Product & SaaS Explainers
Explain how your insurance app or customer portal works, from getting a quote to making a claim online, with the same screens shown in every video.
Educational Explainers
Explain what a policy covers, excesses, renewals and how claims work in plain language, one topic per short animated video.
Marketing & Social Videos
Cut short tips and seasonal reminders into clips for social and email, all with the same policyholder character.
Visual Styles
20+ styles. One script. Endless creative directions.
The same explainer can become a clean 3D animation, a hand-drawn whiteboard, or a playful paper-cut sequence - just by changing the style. Pick the one that fits your topic or experiment freely.
You can also train your own custom style on Atlabs - every video you make matches your unique brand look.
Features
Everything insurers need to make insurance explainer videos
AI that reads your script like a director
Atlabs reads your insurance script the way a director would. It sets up the everyday moment, shows what the cover does and slows down on each claims step, choosing shots, lighting and pace for every line, so policy wording turns into a story without a studio.
THE DIRECTOR’S READ
Wide establishing shot
Warm, focused lighting
Slow push-in on the founder
Mood: quiet frustration
GENERATED SEQUENCE
01 · Establishing
02 · Founder, push-in
03 · The spreadsheet
Made For
Built for everyone who explains cover to customers
TUTORIALS
Watch how teams make insurance explainer videos
Short guides that take your product summary or claims guide all the way to a finished animated video.
Why Atlabs
Atlabs vs. every other way to make animated explainer videos
What you need
Atlabs AI
Time from script to video
Minutes
Cost
From $19
Filming required
No ✓
Character consistency
Locked across all scenes ✓
Location consistency
Locked across all scenes ✓
Object consistency
Locked across all scenes ✓
Script format support
Idea, story, or script ✓
Scene-level editing
Full control ✓
What Creators Say
What insurance teams say after making Atlabs explainer videos
FAQ
Questions teams ask about making an insurance explainer video
How do I make an insurance explainer video?
Paste a product summary, claims guide or approved script into Atlabs, choose a style and lock your policyholder and their home or car. Atlabs builds every scene with narration and music.
Can I keep our approved policy wording?
Yes. Upload the approved script and Atlabs keeps every line as written. The AI plans the scenes, shots and pacing around your words, so compliance review stays simple and fast.
How long should an insurance video be?
Most insurance explainers work best at one to three minutes, one product or step each. Atlabs makes a full library with the same policyholder, so customers watch only the topic they need.
Can I explain the claims process step by step?
Yes. Paste your claims steps and Atlabs shows the policyholder moving through each one, from reporting to repair, so customers know exactly what to expect and what they need to do.
Can I update videos when products change?
Yes. Swap, regenerate, retime or restyle only the scenes with old terms or steps, and the rest of each video stays as approved. Updating a product library takes minutes, not a new shoot.
Is it free to start making insurance videos?
Yes. Start free, with no credit card, no film crew and no animation skills. Join 50,000+ creators and teams and make your first insurance explainer video today, in just a few minutes.
Help every customer understand their cover clearly
Join 50,000+ creators and teams making insurance explainer videos with AI. Paste a product summary, lock your policyholder and publish it today.
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