Radio Mirchi, a leading entertainment brand, sought to visually adapt its popular Bengali audio horror series, "Haar Heem Horror," for its digital audience on platforms like YouTube, Facebook and Gaana. The goal was to create a visually captivating and atmospheric experience that matched the chilling quality of the original narration, while needing a production solution that was fast, scalable, and cost-effective.

The Atlabs Solution:

Using the Atlabs AI video platform, creators were able to:

Convert Audio to Storyboard: Generate every visual asset directly from the story's script. From the vast, sun-scorched streets of Kolkata to the misty, foreboding mountains of Manali and the dilapidated government bungalow, the entire world was built on Atlabs.

Establish a Consistent Art Style: The platform was used to define and maintain a unique, eerie, and illustrative visual style throughout the episode. This ensured a cohesive and professional look, crucial for audience immersion in the horror narrative.

Achieve Cinematic Motion: Instead of static images, the Atlabs platform added subtle but effective camera movements like pans, zooms, and parallax effects and convert the storyboard into cinematic motion. This created a dynamic 2.5D feel, transforming the visuals from a simple slideshow into a living, breathing motion video.

Rapid Prototyping & Production: The entire visual production was completed in a fraction of the time and cost associated with traditional animation or live-action shoots, eliminating the need for location scouting, actors, or complex CGI work.

The Results: The final video is a testament to the power of AI-driven narrative creation. Atlabs enabled Mirchi to produce a high-quality, visually stunning horror episode that retained the suspense of the original audio story while adding a new layer of engagement. This project demonstrates how the Atlabs platform empowers major media houses to expand their IP into new visual formats quickly, efficiently, and with complete creative control.