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For online stores and ecommerce brands

Turn a product photo into a product video

Make an ecommerce product video from the photo you already have. Upload your product, describe who it is for, and Atlabs builds an animated story that shows the problem, your product in use and the result, ready for product pages, socials or ads.

4.8/5 on G2
4.9/5 on Capterra
Start from your product page

Turn a product listing, a few bullets or a script into a video

Make an ecommerce product video from the photo you already have. Upload your product, describe who it is for, and Atlabs builds an animated story that shows the problem, your product in use and the result, ready for product pages, socials or ads.

Rough Idea

Your product and its buyer

Name the product, who buys it and the problem it solves. The AI writes a short product story, splits it into scenes with your product in each one and builds the full video for you.

A 30-second video for our leak-proof steel water bottle, for commuters and gym-goers, fresh and active.

Most Popular

Your listing bullets and product copy

Paste the title, bullet points and key benefits from your product page. Atlabs keeps your claims and wording exactly and shows each benefit as its own scene with your product in it.

Leak-proof lid. Keeps drinks cold for 24 hours. Fits every cup holder. Dishwasher safe. Made from recycled steel.

Full Script

A full product video script

Already planned the video shot by shot? Upload the script with scene headings and voiceover lines, and Atlabs places your product in every scene exactly where you wrote it.

SCENE 1. Bag soaked by a leaking bottle. VO: "Not again." SCENE 2. Our bottle, upside down, dry.

How It Works

From product photo to finished ecommerce video in four steps

Paste your idea, outline, or script

Paste your product listing, a few bullet points or a full script, and Atlabs turns it into short scenes built around your product.

STEP 1

Choose a visual style & aspect ratio

Pick a style that suits your brand, from clean 3D to bright 2D, and choose 1:1 or 16:9 for product pages and 9:16 for stories, reels and short-form ads.

STEP 2

Lock characters, scenes, & props

Upload a photo of your product to lock it, then add a customer and a setting so every scene shows the same item.

STEP 3

Generate, refine, and publish

Generate the product video, refine any scene, then export it for your store, marketplace listings and ads.

STEP 4

50,000+ creators & teams · No credit card required
Your exact product, every time

Keep your product, its colours and its label identical in every scene and every video

Shoppers buy what they see, so the product in your video must match the one in the box. Upload a product photo and Atlabs locks its shape, colours and label, then keeps your customer character and setting the same across every video in your catalogue.

Character consistency

Create a character once and Atlabs keeps the same face, outfit, colours and style in every scene and every video after it. One recurring customer can star in videos for your whole range.

AI script to video — consistent character appearance in Scene 2 using Atlabs
Pose 1
Atlabs AI video generator — same character face and style locked in Scene 7
Pose 2
Script to video AI tool — character consistency maintained across Scene 20 by Atlabs
Pose 3
Atlabs AI video — consistent character in wide angle shot across scenes
Scene 1
Atlabs script to video — character close-up with consistent face and clothing
Scene 2
AI video generator — character consistency in aerial shot using Atlabs
Scene 3

Scene consistency

Lock a setting and it keeps the same layout, lighting and mood each time it returns, so a full product range shares one look and your store feels like a single, consistent brand.

Object and prop consistency

Upload a product photo once and Atlabs keeps its shape, colours, packaging and logo identical in every scene, so the video always shows exactly what the shopper will receive.

Atlabs AI video — object and prop consistency locked from Scene 1
View 1
Atlabs AI filmmaking — consistent object across scenes, Scene 13 example
View 2
Script to video generator — same prop appearing identically in Scene 11
View 3
Use Cases

Ecommerce product videos for product pages, marketplace listings, ads and social shops

Product & SaaS Explainers

Show how a product works and why it is better on your product page, with your exact item, its key features and a clear reason to add it to the basket.

Educational Explainers

Explain how to use, assemble, care for or choose the right size of a product, so shoppers buy with confidence and return less often.

Marketing & Social Videos

Make short product ads and social shop clips for every item in your range, all with the same brand look and the same product shots.

Visual Styles

20+ styles. One script. Endless creative directions.

The same explainer can become a clean 3D animation, a hand-drawn whiteboard, or a playful paper-cut sequence - just by changing the style. Pick the one that fits your topic or experiment freely.

You can also train your own custom style on Atlabs - every video you make matches your unique brand look.

10M+

Videos created

50+

Visual styles to choose from

100%

Scene-to-scene character consistency

40+

Languages and narration options

10M+

Videos created

100%

Scene-to-scene character consistency

50+

Visual styles to choose from

40+

Languages and narration options

10M+

Videos created

50+

Visual styles to choose from

100%

Scene-to-scene character consistency

40+

Languages and narration options

Features

Everything a store needs to make ecommerce product videos

AI that reads your script like a director

Atlabs reads your product script the way a director would. It opens on the problem, cuts to your product at the right moment and lingers on each benefit, choosing shots, lighting and pace for every line, so the video feels shot in a studio without one.

SCENE — OFFICE, DAY. A founder stares at a messy spreadsheet. VOICEOVER: There had to be a better way…

SCENE — OFFICE, DAY. A founder stares at a messy spreadsheet. VOICEOVER: There had to be a better way…

THE DIRECTOR’S READ

Wide establishing shot

Warm, focused lighting

Slow push-in on the founder

Mood: quiet frustration

GENERATED SEQUENCE

AI script to video — wide establishing shot of a founder's office generated from screenplay

01 · Establishing

AI script to video — push-in shot of the founder reviewing charts generated from scene description

02 · Founder, push-in

AI script to video — close-up of the messy spreadsheet generated from the written script

03 · The spreadsheet

Built-in AI script writer

Only have a product name? Give the AI the item, its buyer and the main benefit, and it writes a short product video script, scene by scene, built around your product. Change any line before you generate.

Translate your video to 40+ languages

Selling in more than one country? Translate the narration, dialogue and captions into 40+ languages, so every regional store and marketplace gets the same product video.

Background music that matches the mood

Atlabs adds royalty-free music that matches your product and the mood of each scene. Have a brand track for your store? Upload your own audio instead.

Auto lip-sync

When your customer character talks about the product on screen, their mouth moves in time with the voice, so review-style and how-to scenes look natural.

Ultra-realistic narration

Choose a friendly, energetic or calm voice in 40+ languages and accents that suits your brand. Or upload your own recording so the founder or brand voice tells the product story.

Full scene-level editing control

New colour, new price or a new bundle? Swap, regenerate, retime or restyle only the scenes that changed, and the rest of the product video stays exactly as it was.

Built-in AI script writer

Only have a product name? Give the AI the item, its buyer and the main benefit, and it writes a short product video script, scene by scene, built around your product. Change any line before you generate.

Auto lip-sync

When your customer character talks about the product on screen, their mouth moves in time with the voice, so review-style and how-to scenes look natural.

Translate your video to 40+ languages

Selling in more than one country? Translate the narration, dialogue and captions into 40+ languages, so every regional store and marketplace gets the same product video.

Ultra-realistic narration

Choose a friendly, energetic or calm voice in 40+ languages and accents that suits your brand. Or upload your own recording so the founder or brand voice tells the product story.

Background music that matches the mood

Atlabs adds royalty-free music that matches your product and the mood of each scene. Have a brand track for your store? Upload your own audio instead.

Full scene-level editing control

New colour, new price or a new bundle? Swap, regenerate, retime or restyle only the scenes that changed, and the rest of the product video stays exactly as it was.

Made For

Built for every kind of online seller today

Shopify Store Owners

Add a product video to every key product page and show shoppers how your item works before they decide to add it to their basket.

Dropshippers

Test new products quickly with a product video made from the supplier photo, ready on the same day.

Marketplace Sellers

Make a clear product video for your marketplace listings that shows the item in use and answers buyer questions.

Ecommerce Marketers

Turn every product into short video ads and social shop clips, with consistent product shots across all your campaigns.

DTC Brands

Keep a full product range on brand with one recurring customer, one setting and every product locked, from the hero item to the newest launch.

Handmade Makers

Show the story behind your handmade products in a warm animated video that brings your shop and your process to life.

Shopify Store Owners

Add a product video to every key product page and show shoppers how your item works before they decide to add it to their basket.

DTC Brands

Keep a full product range on brand with one recurring customer, one setting and every product locked, from the hero item to the newest launch.

Ecommerce Marketers

Turn every product into short video ads and social shop clips, with consistent product shots across all your campaigns.

Marketplace Sellers

Make a clear product video for your marketplace listings that shows the item in use and answers buyer questions.

Dropshippers

Test new products quickly with a product video made from the supplier photo, ready on the same day.

Handmade Makers

Show the story behind your handmade products in a warm animated video that brings your shop and your process to life.

Shopify Store Owners

Add a product video to every key product page and show shoppers how your item works before they decide to add it to their basket.

Marketplace Sellers

Make a clear product video for your marketplace listings that shows the item in use and answers buyer questions.

DTC Brands

Keep a full product range on brand with one recurring customer, one setting and every product locked, from the hero item to the newest launch.

Dropshippers

Test new products quickly with a product video made from the supplier photo, ready on the same day.

Ecommerce Marketers

Turn every product into short video ads and social shop clips, with consistent product shots across all your campaigns.

Handmade Makers

Show the story behind your handmade products in a warm animated video that brings your shop and your process to life.

TUTORIALS

Watch how stores make ecommerce product videos

Short guides that take your product photo and listing all the way to a finished animated product video.

Why Atlabs

Atlabs vs. every other way to make animated explainer videos

What you need
Atlabs AI
Traditional production
Other AI video tools

Time from script to video

Minutes

Weeks to months

Hours but inconsistent

Cost

From $19

$10,000 to millions

Varies

Filming required

No ✓

Full production crew

No ✓

Character consistency

Locked across all scenes ✓

Controlled by continuity team

Rarely supported ✗

Location consistency

Locked across all scenes ✓

Real locations or sets

Not available ✗

Object consistency

Locked across all scenes ✓

Props managed on set

Not available ✗

Script format support

Idea, story, or script ✓

Full script required

Basic prompt only

Scene-level editing

Full control ✓

Expensive reshoots

Limited

What Creators Say

What online sellers say after adding Atlabs product videos

We uploaded one photo of each bottle and had a product video for the whole range in a week. The bottles look exactly like ours in every scene, so customers know precisely what they are buying.

Co-founder, Drinkware DTC Brand, United Kingdom

Our listings used to be photos only. Now each one has a short video showing the product in use, and buyers ask far fewer questions about sizes and how it all fits together before they order.

Marketplace Seller, Home Goods, US

I test a new product most weeks. Making the video used to be the slowest step. Now it takes an hour, and the same style runs across all my ads and pages.

Store Owner, Online Gadget Shop, Spain

We uploaded one photo of each bottle and had a product video for the whole range in a week. The bottles look exactly like ours in every scene, so customers know precisely what they are buying.

Co-founder, Drinkware DTC Brand, United Kingdom

Our listings used to be photos only. Now each one has a short video showing the product in use, and buyers ask far fewer questions about sizes and how it all fits together before they order.

Marketplace Seller, Home Goods, US

I test a new product most weeks. Making the video used to be the slowest step. Now it takes an hour, and the same style runs across all my ads and pages.

Store Owner, Online Gadget Shop, Spain

We uploaded one photo of each bottle and had a product video for the whole range in a week. The bottles look exactly like ours in every scene, so customers know precisely what they are buying.

Co-founder, Drinkware DTC Brand, United Kingdom

Our listings used to be photos only. Now each one has a short video showing the product in use, and buyers ask far fewer questions about sizes and how it all fits together before they order.

Marketplace Seller, Home Goods, US

I test a new product most weeks. Making the video used to be the slowest step. Now it takes an hour, and the same style runs across all my ads and pages.

Store Owner, Online Gadget Shop, Spain

FAQ

Questions sellers ask about making an ecommerce product video

How do I make an ecommerce product video with AI?

Upload a photo of your product, paste your listing or a short brief, and pick a style and format. Atlabs builds animated scenes with your exact product, voiceover and music, ready for your store.

Can I use my own product photo?

Yes. Upload your own product photo and Atlabs locks the product, keeping its shape, colours, packaging and label identical in every scene of the video and every video you make after it.

How long should a product video be?

Product page videos often work best at 30 to 60 seconds, with 15-second cuts for ads and social shops. Atlabs makes each length from one script, with your product the same in every version.

What formats can I export for my store?

Export 16:9 or 1:1 for product pages and marketplace listings, and 9:16 for stories, reels and short-form ads. The same product, story and style carry across every format you export.

Can I make videos for my whole product range?

Yes. Lock a recurring customer and setting once, then make a video for each product with that product uploaded and locked. Your whole range shares one look, and each item stays accurate.

Is it free to start making product videos?

Yes. Start free, with no credit card, no filming and no photo studio. Join 50,000+ creators and teams and make your first ecommerce product video today, in just a few minutes.

Give every product a video that helps it sell

Join 50,000+ creators and teams making ecommerce product videos with AI. Upload a product photo, lock it in and get a video for your store in minutes.

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