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Make a product explainer video with AI

Make a product explainer video that tells a story, not just a feature list. Describe the problem your product solves, and Atlabs turns it into animated scenes with a customer viewers relate to, a clear demo moment, voiceover and music.

4.8/5 on G2
4.9/5 on Capterra
Start from your product pitch

Turn a product pitch, feature notes or a script into a story

Make a product explainer video that tells a story, not just a feature list. Describe the problem your product solves, and Atlabs turns it into animated scenes with a customer viewers relate to, a clear demo moment, voiceover and music.

Rough Idea

The problem you solve

Write a few sentences about your customer, their daily problem and how your product fixes it. The AI writes a problem, solution and result script and builds the scenes.

Small café owners waste hours on paper rotas. Our scheduling tool builds the week's shifts in five minutes.

Most Popular

Your positioning and key benefits

Paste your positioning line and the three benefits you lead with. Atlabs keeps your messaging intact and gives each benefit its own clear scene with your product in action.

For: busy café owners. Problem: shift chaos. Benefit 1: rota in 5 minutes. Benefit 2: staff swap shifts. Benefit 3: no no-shows.

Full Script

A product video script

Have a script with scene directions and VO already? Upload it, and every scene becomes an animated shot that follows your structure, from the opening problem to the closing offer.

SCENE 1. Café at 6am, owner surrounded by sticky notes. VO: "Who's working Saturday? Nobody knows."

How It Works

From product pitch to finished product explainer in four steps

Paste your idea, outline, or script

Paste your product pitch, key benefits or a full script, and Atlabs shapes it into a problem, solution and result story.

STEP 1

Choose a visual style & aspect ratio

Choose a style that matches your brand, from friendly flat 2D to polished 3D or motion graphics, and set 16:9, 9:16 or 1:1 for each channel.

STEP 2

Lock characters, scenes, & props

Lock your customer character, the places they work and your product, so the whole story stays consistent from scene to scene.

STEP 3

Generate, refine, and publish

Generate your product explainer, refine any scene or line, then export it for your site, sales emails and ads.

STEP 4

50,000+ creators & teams · No credit card required
Stories that stay consistent

Keep your customer, their world and your product the same from problem to payoff

A product explainer works when viewers follow one person from frustration to relief. Atlabs locks that character, their surroundings and your product, so the story feels real and the product is easy to recognise.

Character consistency

Create a character once and Atlabs keeps the same face, outfit, colours and style in every scene and every follow-up video. Your customer stays recognisable from the problem to the happy ending.

AI script to video — consistent character appearance in Scene 2 using Atlabs
Pose 1
Atlabs AI video generator — same character face and style locked in Scene 7
Pose 2
Script to video AI tool — character consistency maintained across Scene 20 by Atlabs
Pose 3
Atlabs AI video — consistent character in wide angle shot across scenes
Scene 1
Atlabs script to video — character close-up with consistent face and clothing
Scene 2
AI video generator — character consistency in aerial shot using Atlabs
Scene 3

Scene consistency

Lock a location and it keeps the same layout, lighting and mood each time it returns. The before and after scenes clearly happen in the same place, which makes the change easy to see.

Object and prop consistency

Your product, screens, devices and logo look exactly the same each time they appear, so viewers remember precisely what to look for when they buy.

Atlabs AI video — object and prop consistency locked from Scene 1
View 1
Atlabs AI filmmaking — consistent object across scenes, Scene 13 example
View 2
Script to video generator — same prop appearing identically in Scene 11
View 3
Use Cases

Product stories for your homepage, customer onboarding and launch campaigns

Product & SaaS Explainers

Explain what your product does and who it is for in under a minute, with a relatable customer and a clear before-and-after, ready for your homepage or demo.

Educational Explainers

Teach new customers the first steps with short animated walkthroughs that follow the same friendly character in every lesson.

Marketing & Social Videos

Cut your product explainer into short ads and social clips with the same character and story for every channel.

Visual Styles

20+ styles. One script. Endless creative directions.

The same explainer can become a clean 3D animation, a hand-drawn whiteboard, or a playful paper-cut sequence - just by changing the style. Pick the one that fits your topic or experiment freely.

You can also train your own custom style on Atlabs - every video you make matches your unique brand look.

10M+

Videos created

50+

Visual styles to choose from

100%

Scene-to-scene character consistency

40+

Languages and narration options

10M+

Videos created

100%

Scene-to-scene character consistency

50+

Visual styles to choose from

40+

Languages and narration options

10M+

Videos created

50+

Visual styles to choose from

100%

Scene-to-scene character consistency

40+

Languages and narration options

Features

Everything you need to make a product explainer video

AI that reads your script like a director

Atlabs reads your product script the way a director would. It frames the frustration, cuts to your product at the right moment and gives the result room to land, choosing shots, lighting and pace for each line, with no storyboard, crew or editing timeline.

SCENE — OFFICE, DAY. A founder stares at a messy spreadsheet. VOICEOVER: There had to be a better way…

SCENE — OFFICE, DAY. A founder stares at a messy spreadsheet. VOICEOVER: There had to be a better way…

THE DIRECTOR’S READ

Wide establishing shot

Warm, focused lighting

Slow push-in on the founder

Mood: quiet frustration

GENERATED SEQUENCE

AI script to video — wide establishing shot of a founder's office generated from screenplay

01 · Establishing

AI script to video — push-in shot of the founder reviewing charts generated from scene description

02 · Founder, push-in

AI script to video — close-up of the messy spreadsheet generated from the written script

03 · The spreadsheet

Built-in AI script writer

Not sure where to start? Give the AI your product, your buyer and the problem it solves, and it writes a tight problem, solution and result script, scene by scene. Edit it to fit your voice.

Translate your video to 40+ languages

Selling abroad? Translate the narration, dialogue and captions into 40+ languages with the same scenes and timing, so every market sees the same product story.

Background music that matches the mood

Atlabs adds royalty-free music that builds from the problem to the payoff, matched to the mood of each scene. Prefer your own sound? Upload your track.

Auto lip-sync

When your customer character or a presenter speaks, their mouth moves in time with the voiceover, so testimonial moments and dialogue look natural and believable.

Ultra-realistic narration

Choose a voice that matches your brand, warm, confident or playful, in 40+ languages and accents. Or upload a recording from your founder or a happy customer instead.

Full scene-level editing control

Pricing or a feature changed? Swap, regenerate, retime or restyle only the scenes affected, and the rest of the product explainer stays exactly as it was approved.

Built-in AI script writer

Not sure where to start? Give the AI your product, your buyer and the problem it solves, and it writes a tight problem, solution and result script, scene by scene. Edit it to fit your voice.

Auto lip-sync

When your customer character or a presenter speaks, their mouth moves in time with the voiceover, so testimonial moments and dialogue look natural and believable.

Translate your video to 40+ languages

Selling abroad? Translate the narration, dialogue and captions into 40+ languages with the same scenes and timing, so every market sees the same product story.

Ultra-realistic narration

Choose a voice that matches your brand, warm, confident or playful, in 40+ languages and accents. Or upload a recording from your founder or a happy customer instead.

Background music that matches the mood

Atlabs adds royalty-free music that builds from the problem to the payoff, matched to the mood of each scene. Prefer your own sound? Upload your track.

Full scene-level editing control

Pricing or a feature changed? Swap, regenerate, retime or restyle only the scenes affected, and the rest of the product explainer stays exactly as it was approved.

Made For

Built for every team that explains a product

Product Marketers

Explain your product and every new feature with a clear story that sales, support and partners can reuse across the whole funnel.

Startup Founders

Explain what you are building to early users and investors with a crisp story made in under an hour.

Marketing Teams

Put a product explainer on your homepage, landing pages, emails and ads, all made in-house from a single script.

Customer Success Teams

Send new customers short explainers that show them exactly how to get value from your product in their very first week.

Small Businesses

Show customers how your product or service works with a polished animated video made in an afternoon, with no agency fees or film crew needed.

Sales Teams

Share a short product explainer before and after every call, so the whole buying team understands the value fast.

Product Marketers

Explain your product and every new feature with a clear story that sales, support and partners can reuse across the whole funnel.

Small Businesses

Show customers how your product or service works with a polished animated video made in an afternoon, with no agency fees or film crew needed.

Customer Success Teams

Send new customers short explainers that show them exactly how to get value from your product in their very first week.

Marketing Teams

Put a product explainer on your homepage, landing pages, emails and ads, all made in-house from a single script.

Startup Founders

Explain what you are building to early users and investors with a crisp story made in under an hour.

Sales Teams

Share a short product explainer before and after every call, so the whole buying team understands the value fast.

Product Marketers

Explain your product and every new feature with a clear story that sales, support and partners can reuse across the whole funnel.

Marketing Teams

Put a product explainer on your homepage, landing pages, emails and ads, all made in-house from a single script.

Small Businesses

Show customers how your product or service works with a polished animated video made in an afternoon, with no agency fees or film crew needed.

Startup Founders

Explain what you are building to early users and investors with a crisp story made in under an hour.

Customer Success Teams

Send new customers short explainers that show them exactly how to get value from your product in their very first week.

Sales Teams

Share a short product explainer before and after every call, so the whole buying team understands the value fast.

TUTORIALS

Watch how to make a product explainer video

Short guides that take your product pitch or script all the way to a finished animated explainer.

Why Atlabs

Atlabs vs. every other way to make animated explainer videos

What you need
Atlabs AI
Traditional production
Other AI video tools

Time from script to video

Minutes

Weeks to months

Hours but inconsistent

Cost

From $19

$10,000 to millions

Varies

Filming required

No ✓

Full production crew

No ✓

Character consistency

Locked across all scenes ✓

Controlled by continuity team

Rarely supported ✗

Location consistency

Locked across all scenes ✓

Real locations or sets

Not available ✗

Object consistency

Locked across all scenes ✓

Props managed on set

Not available ✗

Script format support

Idea, story, or script ✓

Full script required

Basic prompt only

Scene-level editing

Full control ✓

Expensive reshoots

Limited

What Creators Say

What teams say after making product explainers with Atlabs

Our old product video was a list of features over stock footage. The new one follows a café owner from chaos to calm, and our homepage sign-ups went up the week we published it.

Head of Marketing, Scheduling Software, United Kingdom

We needed a product explainer for a trade show in three days. We pasted our pitch, picked a 3D style and had a finished video by the next morning, with the same character in every scene.

Founder, Retail Tech Startup, Sweden

Every time we ship a feature I edit two scenes and the explainer is up to date again. Our sales team always has a current video to send to prospects.

Product Marketing Lead, HR Tech, US

Our old product video was a list of features over stock footage. The new one follows a café owner from chaos to calm, and our homepage sign-ups went up the week we published it.

Head of Marketing, Scheduling Software, United Kingdom

We needed a product explainer for a trade show in three days. We pasted our pitch, picked a 3D style and had a finished video by the next morning, with the same character in every scene.

Founder, Retail Tech Startup, Sweden

Every time we ship a feature I edit two scenes and the explainer is up to date again. Our sales team always has a current video to send to prospects.

Product Marketing Lead, HR Tech, US

Our old product video was a list of features over stock footage. The new one follows a café owner from chaos to calm, and our homepage sign-ups went up the week we published it.

Head of Marketing, Scheduling Software, United Kingdom

We needed a product explainer for a trade show in three days. We pasted our pitch, picked a 3D style and had a finished video by the next morning, with the same character in every scene.

Founder, Retail Tech Startup, Sweden

Every time we ship a feature I edit two scenes and the explainer is up to date again. Our sales team always has a current video to send to prospects.

Product Marketing Lead, HR Tech, US

FAQ

Questions teams ask about making a product explainer video

How do I make a product explainer video with AI?

Paste your product pitch, key benefits or a script into Atlabs, choose a style and format, and lock your customer character and product. Atlabs builds every scene with voiceover and music.

Will my customer character look the same throughout?

Yes. Create the character once and Atlabs keeps the same face, outfit and style in every scene and every future video, so viewers follow one person from the problem to the result.

Can my product look the same in every scene?

Yes. Lock your product, screens and logo as objects, and Atlabs shows them identically in every shot and every new explainer, so viewers know exactly what your product looks like.

How long should a product explainer video be?

Most product explainers work best at 60 to 90 seconds for a homepage, with 15 to 30 second cut-downs for ads. Atlabs makes every length from one script, with the same character and product.

Can I update the explainer when the product changes?

Yes. Swap, regenerate, retime or restyle only the scenes affected, or edit a line of narration, and the rest of the video stays as it was. Updates take minutes, not a new production.

Is it free to start making product explainers?

Yes. Start free, with no credit card, no camera and no animation skills. Join 50,000+ creators and teams and make your first product explainer video today, in just a few minutes.

Your product story is ready to be told on screen

Join 50,000+ creators and teams making product explainer videos with AI. Describe the problem you solve and watch it become a story customers remember.

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