For SaaS and software companies
A SaaS explainer video your team can update
Make a SaaS explainer video your team can update every time you ship. Paste your positioning or a script, and Atlabs turns it into an animated story with a user persona, clean UI moments, voiceover and music, ready for your site and sales deck.
4.8/5 on G2
4.9/5 on Capterra
Start from your positioning
Turn your positioning, release notes or a script into scenes
Make a SaaS explainer video your team can update every time you ship. Paste your positioning or a script, and Atlabs turns it into an animated story with a user persona, clean UI moments, voiceover and music, ready for your site and sales deck.
Rough Idea
What your software does
Describe your product, your ideal customer and the workflow it replaces. The AI writes a SaaS explainer script that moves from pain to product to outcome and builds every scene.
Finance teams lose days reconciling invoices in spreadsheets. Our tool matches them automatically in minutes.
Most Popular
Your positioning doc or release notes
Paste your positioning statement, value props or the latest release notes. Atlabs keeps your exact wording and shows each point as a scene with your interface in it.
For: finance managers. Pain: month-end takes 6 days. Value: auto-matching, audit trail, Xero sync. Outcome: close books in 1 day.
Full Script
A SaaS explainer script
Have a script from your product marketing team? Upload it with scene headings, UI notes and voiceover, and each scene becomes an animated shot that follows it word for word.
SCENE 1. Laptop, 40 open tabs. VO: "Month-end again." SCENE 2. One dashboard. Invoices match themselves.
How It Works
From SaaS positioning to a finished explainer in four steps
Paste your idea, outline, or script
Paste your positioning, value props or a script, and Atlabs turns it into a pain, product and outcome story.
STEP 1
Choose a visual style & aspect ratio
Choose a clean style for software, such as motion graphics, flat 2D or isometric 3D, in 16:9 for your site or 9:16 for LinkedIn and socials.
STEP 2
Lock characters, scenes, & props
Lock your user persona, office setting, dashboard and logo, so every scene and every future release video matches.
STEP 3
Generate, refine, and publish
Generate the explainer, update scenes whenever the product changes, and export it for your site and sales team.
STEP 4
50,000+ creators & teams · No credit card required
Why SaaS teams pick Atlabs
Keep your user persona, workspace and dashboard identical across every release video
SaaS products change every sprint, but your explainers should still feel like one brand. Atlabs locks your persona, setting and interface elements, so new feature videos match your homepage explainer in look and style.
Character consistency
Create a user persona once and Atlabs keeps the same face, outfit, colours and style in every scene and every release video. Viewers meet the same user each time you ship something new.
Pose 1
Pose 2
Pose 3
Scene 1
Scene 2
Scene 3
Scene consistency
Lock an office or workspace and it keeps the same layout, lighting and mood each time it appears. Your persona always works in a place your audience recognises.
Object and prop consistency
Dashboards, devices, logos and icons look exactly the same each time they appear, so your interface feels familiar from one video to the next.
View 1
View 2
View 3
Use Cases
SaaS explainers for your homepage, in-product onboarding and launch campaigns
Product & SaaS Explainers
Make the B2B explainer video for your homepage: 60 to 90 seconds with a user persona, clear UI moments and an outcome buyers care about.
Educational Explainers
Help new users reach their first win faster with short animated walkthroughs for each of the key features in your software.
Marketing & Social Videos
Turn release notes into launch videos, LinkedIn clips and paid social ads within hours of shipping a feature.
Visual Styles
20+ styles. One script. Endless creative directions.
The same explainer can become a clean 3D animation, a hand-drawn whiteboard, or a playful paper-cut sequence - just by changing the style. Pick the one that fits your topic or experiment freely.
You can also train your own custom style on Atlabs - every video you make matches your unique brand look.
Features
Everything a SaaS team needs to explain its software
AI that reads your script like a director
Atlabs reads your SaaS script the way a director would. It frames the messy old workflow, cuts to your dashboard at the right moment and holds on the outcome, choosing shots, lighting and pace for every line, with no motion designer or editing timeline needed.
THE DIRECTOR’S READ
Wide establishing shot
Warm, focused lighting
Slow push-in on the founder
Mood: quiet frustration
GENERATED SEQUENCE
01 · Establishing
02 · Founder, push-in
03 · The spreadsheet
Made For
Built for every team at a software company
TUTORIALS
Watch how SaaS teams make explainer videos
Short guides that take your positioning or script to a finished animated SaaS explainer video.
Why Atlabs
Atlabs vs. every other way to make animated explainer videos
What you need
Atlabs AI
Time from script to video
Minutes
Cost
From $19
Filming required
No ✓
Character consistency
Locked across all scenes ✓
Location consistency
Locked across all scenes ✓
Object consistency
Locked across all scenes ✓
Script format support
Idea, story, or script ✓
Scene-level editing
Full control ✓
What Creators Say
What SaaS teams say after making explainers with Atlabs
FAQ
Questions SaaS teams ask about making explainer videos with AI
How do I make a SaaS explainer video with AI?
Paste your positioning, value props or a script into Atlabs, pick a style and format, and lock your persona and dashboard. Atlabs builds each scene with voiceover and music, ready to publish.
Can my dashboard and UI look consistent?
Yes. Lock your dashboard, devices, logo and icons as objects, and Atlabs shows them the same way in every scene and every future video, so your interface feels familiar to viewers.
Can I update the video when we ship new features?
Yes. Swap, regenerate, retime or restyle only the scenes that changed, or edit a line of narration. The rest of the explainer stays as it was, so it keeps pace with your releases.
How long should a SaaS explainer video be?
Most homepage SaaS explainers run 60 to 90 seconds, and feature videos can be shorter. With Atlabs you can make both, plus longer walkthroughs, from the same characters and style.
Do I need an agency for a SaaS explainer video?
No. Your product or marketing team can make a SaaS explainer in Atlabs from your positioning doc the same day, then export 16:9, 9:16 or 1:1 and update it with every release.
Is it free to start making SaaS explainers?
Yes. Start free, with no credit card, no camera and no animation skills. Join 50,000+ creators and teams and make your first SaaS explainer video today, in just a few minutes.
Your SaaS explainer can ship as fast as you do
Join 50,000+ creators and teams making SaaS explainer videos with AI. Paste your positioning, lock your persona and update the video with every release.
Explore more animated video ideas
More ways teams and creators make animated videos with Atlabs.
Business & workplace
Make a product explainer video with AI
Make a product explainer video with AI in minutes: tell the problem, show the fix with a recurring character, add voiceover and export anywhere.
Business & workplace
Make an app demo video that shows how it works
Make an app demo video with AI: show how your app works in animated scenes with a real user story, consistent phone screens and voiceover in minutes.
Business & workplace
Explainer videos for marketing, made by AI
Make explainer videos for marketing in minutes with AI: one script, a brand mascot that stays on model, voiceover, music and every channel format.