TL;DR
Creating high-end video commercials traditionally requires expensive equipment, actors, and multiple software. Atlabs AI combines the entire pipeline into one platform. From generating photorealistic products and cinematic characters to animating video, syncing lips, generating music, and final editing, build a viral ad campaign from simple text prompts.
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The Impossible Is Now Possible
If someone told you six months ago that a premium beer commercial featuring talking animals in high-end suits was created without a camera, crew, or creative agency, you wouldn't have believed them.
But the creative game has changed.
In this guide, we'll walk you through the exact process of building "Arc Brew" a high-concept brand advertisement created entirely in Atlabs AI, from concept to final export.
The Problem: The High Barrier to Entry
Traditionally, producing a "premium" looking ad involves massive overheads. You need product photographers, location scouts, casting directors for talent, expensive film crews, and post-production houses for editing and color grading. Even within the AI space, creators often have to jump between five different tools to get images, video, voice, and music.
The Solution: The All-In-One Creative Suite
Atlabs AI democratizes this process. It provides a unified studio where you can generate visual assets, animate them, add professional audio, and edit the final cut. Below is the step-by-step workflow of how we built the "Arc Brew" commercial.
Even within the AI space, creators often jump between five different tools to get images, video, voice, and music.
Step 1: Product Design (Image Generation)
Tool: Nanobanana Pro (via Atlabs AI)
Every great ad starts with a visual hook. For "Arc Brew," we designed a premium beer bottle with embossed glass artwork moving away from paper labels for a luxury feel.
The Product Prompt
Copy-Paste This:
A premium brown beer bottle standing on a simple white gradient surface. The glass is clear and features stylised embossed artwork of a Tiger, Rhino and Giraffe carved into the glass. Ultra realistic product photography, 85mm lens, studio lighting, premium advertising style.
Why this works:
"Embossed artwork" = craftsmanship cue
"85mm lens" = professional portrait lens compression
"Studio lighting" = controlled, dramatic shadows
"Premium advertising style" = commercial-grade quality
Step 2: Character Creation (Cinematic Portraits)
With our product established, we need our "actors", anthropomorphic animals who will sell the brand story.
The Hero Character: Bengal Tiger
Copy-Paste This:
Photoreal image of a Bengal tiger in a perfectly tailored black tuxedo and open white shirt, standing at a neon-lit rooftop bar overlooking a city at night, one paw resting on the counter, city lights reflecting off his fur, calm but commanding expression. Photoreal, dark and moody atmosphere, analogue photography, light leaks, imperfections, ultra detailed fur texture, visible pores, cinematic composition, harsh shadows, shallow depth of field.
The Sophisticate: Giraffe
Copy-Paste This:
Photoreal image of a giraffe in a blue tuxedo and turtleneck, leaning back at a high-stakes poker table in an expensive and exclusive club, stacks of chips in front of him, confident half-smile, gold watch glinting in the light, luxurious scene. Photoreal: ultra detailed fur texture, visible pores, cinematic composition, harsh shadows, shallow depth of field.
Key elements:
"Photoreal" (mentioned twice) reinforces realism
"Analogue photography, light leaks, imperfections" prevents over-polished digital look
"Ultra detailed fur texture, visible pores" critical for believability
"Harsh shadows, shallow depth of field" = cinematic quality
Step 3: Animating the Visuals (Video Generation)
Tool: Veo 3.1 (via Atlabs AI)
Static images don't sell beer, motion does. We use Image-to-Video to ensure our characters look exactly like the portraits we designed.
The Video Animation Prompt
Copy-Paste This:
Slow camera dolly move in, the giraffe speaks with a gruff, deep, bold and confident voice with an American accent, he says; 'The world slows...'. NO MUSIC.
Why this structure works:
"Slow camera dolly move in" = professional cinematography technique
"Gruff, deep, bold and confident voice" = voice direction for lip-sync
"With an American accent" = specific regional accent
"He says; 'The world slows...'" = exact dialogue for synchronization
"NO MUSIC" = prevents unwanted soundtrack (you'll add custom music later)
Pro Tip: Don't describe the character in motion prompts, the AI can already see them. Only describe the movement.
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Step 4: The Voice of the Brand
A premium ad needs a premium voice. We didn't want generic text-to-speech; we needed character.
We used Atlabs AI Voice to generate a gruff, confident American accent for our narrator. To ensure consistency across different clips (the Tiger, Rhino, and Giraffe), we utilized the Atlabs Voice Changer.
This allowed us to take the generated audio and unify it under one specific voice profile (e.g., "Peter Hartwood"). This ensured that even if we generated new video clips later, the Rhino sounded exactly like the Rhino in every shot.
Why this matters: When you generate dialogue for the Giraffe in multiple scenes, he'll sound identical, building character consistency.
Step 5: Sound Design and Music
Visuals are only half the experience. To sell the atmosphere of a high-end lounge, we need immersive audio.
Custom Music Generation
Copy-Paste This Music Prompt:
A raw and energetic garage rock track featuring minimalist instrumentation, gritty guitar riffs, and powerful drums, capture the spirit of early 2000s indie rock.
Why this works:
"Raw and energetic" contrasts with sophisticated visuals (creates memorable tension)
"Garage rock" = authentic, not overproduced
"Minimalist instrumentation" = doesn't compete with dialogue
Sound Effects
Generate ambient sounds directly in Atlabs:
Bar atmosphere:
Sound effect: Ice cubes clinking in a whiskey glass, crystal glass quality, close mic recording, clear and crisp.
Fireplace ambience:
Sound effect: Crackling fireplace, warm wood burning, occasional pop, cozy intimate space, natural room reverb.
Step 6: Final Editing and Branding
Bring all assets together for the final commercial.
The 30-Second Structure
Finally, we brought all these assets together in the Atlabs AI Studio Editor.
Compositing: We layered our video clips, syncing the visuals to the beat of our AI-generated music.
Visual Effects: To give the ad a cohesive, filmic look, we applied a film grain overlay directly in the editor. This smoothed out the digital edges and made the CGI animals feel like they were shot on film.
Text & Graphics: We added the "Craft, Patience, Time" kinetic typography and the final "Arc Brew" logo animation using the editor’s built-in graphic tools.
The Result
We went from a blank screen to a 30-second, broadcast-ready commercial featuring talking animals and custom music. The result is "Arc Brew", a brand that doesn't exist, sold by actors who aren't real, filmed by a camera that was never turned on.
Common Mistakes to Avoid
Mistake #1: Generic Product Shots
❌ Wrong: "A beer bottle on a table"
✅ Right: "Premium beer bottle with embossed glass art, 85mm lens, studio lighting"
Mistake #2: Inconsistent Character Voices
❌ Wrong: Generating new voice for each clip
✅ Right: Creating voice profiles and using consistently
Mistake #3: Ignoring Audio Mixing
❌ Wrong: All audio at equal volume
✅ Right: Dialogue loudest, music supporting, SFX subtle
Frequently Asked Questions
How long does each step take?
Time breakdown:
Product image: 5-10 minutes
Character images: 15-20 minutes
Video generation: 20-30 minutes
Voice generation: 10-15 minutes
Lip syncing: 10-15 minutes (automatic)
Music & SFX: 15-20 minutes
Editing: 60 minutes
Total: 2-3 hours for a 30-second commercial
Can I create commercials for real brands?
Yes, with caveats:
You own the AI-generated content
Ensure you have rights to use brand names/logos
For client work, clarify AI usage in contracts
Do I need video editing experience?
No. Atlabs Studio Editor is designed for beginners with drag-and-drop timeline and pre-built effects. But basic editing knowledge helps.
Can I export for different platforms?
Yes. Atlabs exports in multiple formats:
16:9 (YouTube, TV)
9:16 (TikTok, Instagram Reels)
1:1 (Instagram feed)
4:5 (Instagram portrait)
Ready to Start Creating?
You've seen the workflow. You have the exact prompts. You understand the process.
What You Get with Atlabs AI
✓ Complete commercial production suite in one platform
✓ Photorealistic product and character generation
✓ Professional video animation with cinematic movements
✓ AI voice synthesis with character consistency
✓ Automatic lip-syncing for perfect dialogue
✓ Custom music composition
✓ Professional editing tools with color grading
✓ Unlimited revisions
✓ Export for all platforms
No camera. No crew. No agency. No limits.
Create Your First Commercial on Atlabs Now – Free Trial Available
Quick Reference: Prompt Library
Product Prompt
A premium brown beer bottle standing on a simple white gradient surface. The glass is clear and features stylised embossed artwork of a Tiger, Rhino and Giraffe carved into the glass. Ultra realistic product photography, 85mm lens, studio lighting, premium advertising style.
Character Prompt (Tiger)
Photoreal image of a Bengal tiger in a perfectly tailored black tuxedo and open white shirt, standing at a neon-lit rooftop bar overlooking a city at night, one paw resting on the counter, city lights reflecting off his fur, calm but commanding expression. Photoreal, dark and moody atmosphere, analogue photography, light leaks, imperfections, ultra detailed fur texture, visible pores, cinematic composition, harsh shadows, shallow depth of field.
Video Animation Prompt
Slow camera dolly move in, the giraffe speaks with a gruff, deep, bold and confident voice with an American accent, he says; 'The world slows...'. NO MUSIC.
Music Prompt
A raw and energetic garage rock track featuring minimalist instrumentation, gritty guitar riffs, and powerful drums, capture the spirit of early 2000s indie rock.
Related Tutorials
Pro Tips Summary
💡 Prompt for premium details (embossed glass, 85mm lens, studio lighting)
💡 Create voice profiles for character consistency
💡 Add film grain to make AI content feel cinematic
💡 Cut to the music beat for subconscious satisfaction
💡 Less is more in editing restraint = professional
💡 Test multiple variations AI makes iteration affordable
Stop paying agencies. Start creating commercials.
"Arc Brew" a brand that doesn't exist, sold by actors who aren't real, filmed by a camera that was never turned on. Welcome to the new era of commercial production.
